Internet Sales Director at Kia of Port Charlotte at Morgan Auto Group

Kia of Port Charlotte, part of the Morgan Auto Group, is committed to delivering a customer-first digital and in-store experience. We are looking for a hands-on, driven Internet Sales Director who can build and enforce strong lead-handling processes, improve phone and appointment-setting performance, and lead a high-performing Internet team focused on showroom traffic and conversion. Competitive salary up to $180k with bonus.

Job Summary:

The Internet Sales Director will be responsible for driving lead conversion results by building consistent, accountable processes for Internet lead handling, phone training, and daily follow-up inspection. This role is critical to growing showroom traffic by coaching the Internet team, enforcing execution standards, and maintaining strict oversight of daily activities and customer engagements.

Key Responsibilities:

• Build and instill consistent lead handling and follow-up processes.
• Train Internet and BDC teams daily on effective phone skills, lead handling, appointment setting, and CRM best practices.
• Hold the team accountable for proper use of the CRM (Drive Centric) and daily completion of assigned tasks.
• Inspect what's expected every day --- reviewing lead response quality, follow-up timing, call recordings, and customer interactions.
• Focus on improving key conversion metrics: appointment set rate, appointment show rate, and lead-to-sale conversion.
• Conduct daily one-on-ones or group sessions with the Internet team to reinforce standards, address gaps, and celebrate wins.
• Collaborate closely with Sales Managers to ensure seamless transition from online engagement to showroom appointment.
• Provide regular reporting on team performance and lead engagement to leadership.
• Assist in developing talk tracks, templates, and playbooks for lead follow-up.
• Actively coach and develop Internet team members for long-term success.

Qualifications:

• 2+ years of Internet Sales manager, Internet Director, or high-level Internet/BDC leadership experience (Automotive experience required).
• Strong understanding of CRM usage and accountability processes (Drive Centric) preferred but not required).
• Demonstrated success in improving lead-to-show and lead-to-sale conversions through process and training.
• High-level coaching, team leadership, and process-driven management skills.
• Ability to hold teams accountable while creating a positive, productive work environment.
• Excellent written, verbal, and phone communication skills.
• Strong organizational skills and attention to detail.
• Bilingual (English/Spanish) is a plus but not required.
• Valid driver's license and clean driving record required.

Benefits:

• Competitive base salary plus performance bonuses
• Medical, dental, Vision, and 401(K) benefits
• Paid vacation and holidays
• Career growth opportunities within Morgan Auto Group

If you are passionate about building high-performing teams, leading strong processes, and driving showroom traffic through digital channels, we would love to meet you!

Quick Summary of This Version:

• Focuses heavily on building and enforcing processes
• Emphasizes phone training, CRM management, inspecting daily work, and accountability
• Highlights conversion improvements (appointments, shows, sales) as the goal