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Head of Short Form Content at Owner

Owner · San Francisco, United States Of America · Hybrid

$120,000.00  -  $150,000.00

Shopify

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👋 About Owner.com
Owner is the all-in-one platform that restaurants use to succeed online.

Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.

You can think of it as Shopify meets HubSpot, but specifically for restaurants.

Learn more about the problems we are solving for our customers here.

🌎 Our vision
We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

🚀 Our traction
In just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.

More importantly, we’ve helped thousands of restaurant owners save their businesses - and not  only survive, but thrive.

⭐ Our team
Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2025 to keep pace with our customer growth.

🌆 Where we work
Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

🔍 Why we’re looking for you
Media has been an unfair advantage for Owner as we’ve scaled to over a billion dollar valuation. Our YouTube and Instagram channels are category leaders. We’ve become the #1 voice in restaurant growth. We have attracted customers, investors, and world-class talent using media.

Our channels regularly get over 3 million organic impressions per month, and we’re looking to double down on this momentum by building a dedicated Media team. It will make media an even bigger advantage for attracting customers and talent.

The Head of Short-Form Content is one of our early hires for this team. The person in this role will lead strategy and output across Owner.com’s Instagram, YouTube Shorts, Facebook Reels, and emerging shorts platforms.
This content will help hundreds of thousands of small business owners around the world and also attract more ambitious builders to help with this mission.

With our Instagram has grown exponentially from 0 → 80k followers in the last year, short form content has evolved to a core piece to our media strategy. Our short form content will not only live on a standalone set of channels that gains the highest amount of impressions from new audiences, it represents a high volume testing ground for all of our other long form and even paid content.

You’ll be the connective tissue between creative inspiration and world class output, helping lead a media engine that drives reach, brand affinity, and a movement that helps business owners around the world as Owner.com becomes a generational company.

This role is based in San Francisco, California.


🔍 Why we’re looking for youMedia has been an unfair advantage for Owner as we’ve scaled to over a billion dollar valuation. Our YouTube and Instagram channels are category leaders. We’ve become the #1 voice in restaurant growth. We have attracted customers, investors, and world-class talent using media.Our channels regularly get over 3 million organic impressions per month, and we’re looking to double down on this momentum by building a dedicated Media team. It will make media an even bigger advantage for attracting customers and talent.The Head of Short-Form Content is one of our early hires for this team. The person in this role will lead strategy and output across Owner.com’s Instagram, YouTube Shorts, Facebook Reels, and emerging shorts platforms.This content will help hundreds of thousands of small business owners around the world and also attract more ambitious builders to help with this mission.With our Instagram has grown exponentially from 0 → 80k followers in the last year, short form content has evolved to a core piece to our media strategy. Our short form content will not only live on a standalone set of channels that gains the highest amount of impressions from new audiences, it represents a high volume testing ground for all of our other long form and even paid content.You’ll be the connective tissue between creative inspiration and world class output, helping lead a media engine that drives reach, brand affinity, and a movement that helps business owners around the world as Owner.com becomes a generational company.This role is based in San Francisco, California.

đŸ’„ The impact you will have
  • Lead the short-form content strategy and oversee execution across all key platforms.
  • Pioneer and scale new formats and production capacity across written, graphic, and video posts on shorts platforms
  • Hire, manage, and develop pods of producers, editors, and strategists for each platform to scale high-quality output at a high volume.
  • Maintain a high culture of experimentation and performance to keep our content standards extremely high.
  • Gather and use data to inform creative direction, test formats, and iterate quickly.
  • Help shape how millions experience Owner’s brand and Adam Guild’s voice online.


    • đŸ€ Who you’ll work with
  • Report directly to Chief of Staff to the CEO and VP of Media
  • Partner closely with CEO, VP of Marketing, Director of Content Marketing, and cross-functional leaders across Product, Marketing, and People Teams for productions
  • You’ll collaborate closely with our Media Team on cross-pollinating platform best practices


    • ✅ What we’re looking for
  • Proven experience growing short-form content across multiple platforms
  • Exceptional design eye for graphics and typography
  • Strong editing and motion-graphics skills (Premiere Pro, CapCut, After Effects , etc).
  • Deep understanding of platform best practices and native storytelling formats.
  • Comfort balancing creative instincts with performance data.
  • Exceptional organizational skills and bias for clear systems and documentation.
  • Curiosity around AI-driven tools, automation, and new media workflows
  • Spreadsheet or analytics fluency to track and visualize performance.


    • 🏆 Pay and benefits
  • The estimated base salary range for this role is $120K-150K, plus a generous pre-IPO equity package
  • Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!


    • đŸš© Notice - Employment Scams
    Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.
    We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information.  If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.
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