Director of Enrollment Marketing at Dallas Baptist University

BASIC REQUIREMENTS: 

Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord
and Savior, and who holds solely the Old Testament and the New Testament as sacred
Scriptures.

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct. Click here to read

QUALIFICATIONS:

• Bachelor’s degree in marketing, communication, or related field and experience in
  managing marketing and communications teams. Experience within a higher education
  setting preferred. Advanced degree preferred.
• A cooperative attitude toward DBU’s goals and environment.
• The ability to organize, manage, problem-solve, focus, and work well with others.
• Excellent management and leadership skills, with an ability to guide and mentor staff and
  contractors while delegating assignments as needed to meet critical deadlines.
• Demonstrated ability to gain consensus among multiple stakeholders in a decentralized
  environment, as well as the ability to partner with others to guide projects to successful
  completion while staying within budget.
• Excellent written, digital, and oral communication skills with the ability to translate
  organizational programs and services into engaging and accessible stories and other content
  for various audiences.
• Expert knowledge of communications principles and techniques including knowledge of
  graphic and web design principles and the ability to professionally and efficiently partner
  with design professionals to produce high-quality deliverables within budget.
• Strong attention to detail and the ability to work in a fast-paced, lean organization. 

RESPONSIBILITIES AND DUTIES:

1. Work with the Senior Vice President to reframe the Enrollment Marketing division from
transactional to strategic and reactive to proactive
2. Direct daily operations of Enrollment Marketing including web, social media, visual
communications, and marketing teams by communicating a clear and compelling agenda
for team members and coordination within the University Communications Division
3. Mentor and develop Enrollment Marketing team members, promoting a culture of servant
leadership, high performance, diversity, continuous improvement, accountability, and
kindness
4. Assist the Senior Vice President in implementing an integrated and comprehensive
communications plan related to Enrollment for the University and management of the
Enrollment Marketing division
5. Provide leadership, oversight, and technical direction for University communications
related to Enrollment to ensure all communications are clear, concise, and consistent with
the University brand standards.
6. Implement strategies and promote consistency with the DBU brand in all external
communications related to Enrollment
7. Evaluate advertising opportunities and work with the Enrollment Division to determine the
best advertising strategy for their needs
8. Serve as point person for college guides and directories related to Enrollment to ensure the
most current information is published
9. Collaborate with Enrollment and Retention areas to educate them on the University brand
standards and align University Communication strategy with their needs
10. Ensure smooth implementation and ongoing effective use of technology solutions such as a
project management system, digital asset manager, customer relations management system,
marketing automation system, and analytics tools by University Communications’ staff and
other key constituents.
11. Encourage and promote collaboration, visibility, and involvement of central
communications team members with department leads and vice presidents
12. Regularly meet with departmental leads and assistant/associate vice presidents to ensure
they feel respected and heard to leverage communication and marketing assets across the
University
13. Works closely with the Marketing and Data Analyst to develop methodology and utilize
tools to measure and monitor the effectiveness of University Communications’ Enrollment
initiatives
14. Perform other duties as assigned by the Senior Vice President and President

WORK SCHEDULE:
The Director will have regular hours as agreed upon with the Assistant Vice President for Administrative Affairs however evenings and weekends will be required as campus events warrant.

WORK LOCATION:

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211