Director of Sales and Marketing at STANCIL

Description

The Director of Sales and Marketing is an architect of growth responsible for building and leading a scalable revenue engine that connects Sales, Marketing, Estimating, Operations, and Finance. This leader designs systems, processes, and accountability structures that enable consistent, measurable performance across markets. Beyond driving activity, the Director of Sales ensures the organization has the data, tools, and playbooks necessary to sustain long-term growth and profitability.

The Director of Sales and Marketing exists to design and scale Stancil’s revenue engine, ensuring every dollar of growth is predictable, profitable, and aligned with the company’s long-term strategic plan. This role ensures Sales and Marketing are fully integrated with Estimating, Operations, and Finance to deliver the right work, at the right margin, with the right partners.

Operating within the EOS framework, the Director owns sales and marketing rocks and scorecards, participates in leadership L10 meetings, ensures departmental L10s drive alignment, and maintains KPI visibility within Ninety dashboards. This position is both strategic and structural — accountable for building the systems, metrics, and culture that make growth sustainable.

SUPERVISORY RESPONSIBILITIES

Directly Supervises:

• Business Development Managers
• Marketing Manager

ESSENTIAL JOB FUNCTIONS

Leadership, Management, and Accountability

• Design and implement a sales architecture that aligns CRM data, reporting, and workflows between Sales, Estimating, Operations, and Finance.
• Build scalable systems and playbooks that promote consistent behavior rather than individual heroics.
• Define and track KPIs that measure both activity and impact across the full revenue cycle.
• Lead through data, process, and accountability, fostering a culture of humility, stewardship, and continuous improvement.• Lead, coach, and hold the Sales and Marketing teams accountable to defined performance standards and cultural values.
• Build a cohesive, high-performing team environment across both office-based and field Business Development Managers.
• Promote the Stancil brand and core values internally and externally through consistent representation and storytelling.• Provide strategic oversight for developing and executing marketing strategies that strengthen the Stancil brand, support business growth goals, and drive qualified lead generation across target markets.
 

Systems Ownership and Process Mindset

• Serve as the owner of the sales process and CRM platform, ensuring clean data, meaningful reporting, and visibility across departments.
• Partner with Finance, Operations, and Marketing to build repeatable, transparent workflows that enhance forecasting accuracy and margin clarity.
• Develop automation and process improvements to reduce manual effort and increase speed to revenue.
• Ensure sales and marketing initiatives are measurable, integrated, and directly tied to qualified opportunities.

Sales Strategy and Growth

• Develop and execute strategic sales plans targeting growth in key commercial and residential segments.
• Identify, pursue, and secure new business opportunities with builders, developers, and general contractors.
• Oversee sales forecasting, territory management, and customer segmentation.
• Use CRM tools to track leads, manage pipelines, and ensure data integrity across all sales activities.
• Analyze win/loss data to drive continuous improvement in pursuit strategy and hit rate.• Provide strategic oversight for developing and executing marketing strategies and campaigns that are measurable, targeted, and directly tied to pipeline creation and revenue goals.
• Partner with marketing leadership to ensure brand visibility translates into lead generation, nurturing, and conversion outcomes.• Oversee brand consistency across all markets, proposals, and digital platforms.
• Direct Stancil’s digital presence (website, social media, paid campaigns) to attract both customers and top talent.
• Partner with HR and Recruiting to align employer brand messaging with customer-facing campaigns.

Forecasting, Pipeline, and EOS Integration

• Own the company-wide forecasting process, ensuring accuracy, discipline, and alignment between Sales, Estimating, and Finance.
• Monitor pipeline health metrics — including lead velocity, hit rate, and gross margin variance — to guide strategic decision-making.
• Own and maintain all Sales and Marketing Rocks and Scorecards in the EOS framework.
• Participate in company Leadership L10 meetings and ensure departmental L10s drive alignment, accountability, and cross-functional communication.
• Ensure all department KPIs are visible in Ninety dashboards and reviewed weekly for data-driven execution.

Client Relationship Management

• Maintain executive-level relationships with key clients and industry partners.
• Support Business Development Managers in maintaining relationships throughout client organizations—from field to executive level.
• Ensure exceptional customer experience from initial contact through project completion.
• Represent Stancil at industry events, networking functions, and trade associations to enhance brand visibility and market positioning.

Builder Relationship Strategy

• Develop and maintain a structured builder engagement plan with quarterly relationship reviews.
• Establish builder satisfaction metrics and feedback loops for continuous improvement.
• Identify expansion opportunities within existing builder accounts through CRM data and field feedback.

Collaboration and Communication

 Oversee Marketing to develop campaigns, proposals, and materials that support business growth and brand recognition.
• Work closely with Operations and Finance teams to ensure accurate pricing, forecasting, and resource planning.
• Communicate performance metrics and insights to executive leadership regularly.
• Ensure consistent messaging across all markets and teams.

Leadership Development & Team Building• Develop internal talent pipelines for Business Development Managers and Marketing leadership.
• Provide mentorship, training, and development that build leadership readiness and long-term continuity.
• Foster collaboration, trust, and professional growth across geographically distributed teams.

EDUCATION, EXPERIENCE AND TRAINING

• Bachelor’s degree in Business, Marketing, Construction Management, or related field (MBA preferred).
• Minimum 8–10 years of progressive sales leadership experience within the construction industry. Commercial construction experience is required. • Proven success managing multi-location sales teams and driving revenue growth.
• Strong experience with CRM tools (e.g., Salesforce, HubSpot, Pipedrive, or equivalent).
• Demonstrated ability to develop and execute market strategies, including client acquisition and retention.

MENTAL AND PHYSICAL REQUIREMENTS

Ability to analyze, interpret, and problem-solve complex issues.

Must be able to manage multiple priorities and deadlines in a fast-paced environment.

Requires sitting, standing, and computer work for extended periods.

Occasional travel may be required.

WORKING ENVIRONMENT AND CONDITIONS

Primarily office-based with travel as needed to visit clients and remote team members.
Regular use of computers, phones, CRM platforms, and presentation tools.
Must be able to lift up to 15 pounds and sit or stand for extended periods.
Valid driver’s license required.

TOOLS AND EQUIPMENT

Computer, smartphone, CRM systems, Microsoft Office Suite, and presentation software.

Note: As in any Job Description, this description, including the list of essential functions, is not exhaustive and may be supplemented, as conditions require.  The Company reserves the right to modify the quality or quantity standards for this position based on changes in specifications, manufacturing, or other conditions. Stancil Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation

Qualifications