Brand Designer at PepsiCo

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.

Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.

The Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide the Pepsi brand design, help craft the brand design strategy, and execute major design projects across the portfolio.

You’ll work closely with our Design Manager and Director to concept, craft, and bring ideas to life across a range of touchpoints. This includes:

• Developing and executing brand design work from concept to final delivery.
• Participating in brainstorms, critiques, and work sessions.
• Creating visual identities, packaging, presentations, and social content.
• Sketching, storyboarding, moodboarding, and mock-ups to communicate ideas.
• Collaborating with cross-functional partners and external studios.
• Iterating quickly based on feedback and evolving business needs.

Compensation and Benefits:

• The expected compensation range for this position is between $69,900 - $117,000.
  
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor’s Degree in Design with 2+ years’ experience as a multidisciplinary designer taking projects from concept through completion or equivalent experience required
• Should have full-time agency side and or client-side experience
• Strong portfolio that demonstrates concept development, typography, layout, and systems thinking.
• Proficiency in Adobe Creative Suite and Firefly software.

Preferred Qualifications:

• Strong typography skills, conceptual design skills, and design strategy experience
• 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
• Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
• Extraordinary design taste and expertise with an excellent sense of design trends
• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
• Effectively communicates (verbally and written) with internal and external business partners
• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

 Please view our Pay Transparency Statement