Brand Marketing Manager at Monster Brewing Company

Description

Brand Marketing Manager

Objective

This position is responsible for developing, implementing, and executing strategic marketing plans (including field marketing) to attract potential customers and retain existing ones.  

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Essential Responsibilities

• Develops strategies and tactics to create awareness and drive trial for our brands. 
• Help to maximize the sale and distribution of all company products in Utah through the establishment and appropriate execution of local and national marketing programs.? 
• Evaluate and manage local sponsorship agreements, maximize ROI and ensure full field activation of all programs and promotions.? 
• Plan, coordinate and represent the brands at consumer events such as festivals, sponsorship activations and on premise programs  
• Builds strategic relationships and partners with our sales team, key industry players, agencies, and vendors. 
• Measures and reports performance of marketing campaigns. 
• Delivers marketing within budget. 
• Creates marketing presentations. 
• Supports development of innovation pipeline.  
• Audit POS order activity to ensure execution accountability.? 
• Conducts market research to determine market requirements for existing and future projects. 

Additional Responsibilities

• Identifies areas for process improvement. 
• Monitors industry best practices and competitive deep dives. 
• Ensures continuous and comprehensive training.
• Performs other related duties as required or assigned.

Requirements

Required Knowledge, Skills, and Abilities

• Knowledge of creative marketing strategies, concepts, and practices. 
• Knowledge of project management and performance measurement. 
• Skill in problem-solving and metrics-driven thinking. 
• Skill in effective communication. 
• Skill in presentation. 
• Ability to work in a collaborative environment. 
• Ability to think creatively within deadlines and pay acute attention to detail. 

Physical & Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10 -25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.   

Position Snapshot

Employment Type: Full-Time

Job Type: Exempt

Pay Type: Salary

Supervisor: Sr. Brand Director

Manages Others: No

Minimum Education: Bachelor’s Degree Required

Minimum Certification: None

Minimum Experience: 3-4 Years

Age Requirement: 21 Years or Older

Required Travel: Up to 10%

Driving Requirements: Yes

Tools & Equipment Used: Standard Office Equipment

Equal Opportunity Employer Statement

Monster Brewing Company values a diverse and inclusive workplace and believes that a career in craft beer should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to all individuals. 

The employer retains the right to change or assign other duties to this position as a result of evolving business needs.