INSP LLC - Manager, Distribution Marketing at INSP LLC

SUMMARY/POSITION OVERVIEW

At INSP, LLC., we wear many hats (pun intended). Best known for INSP, one of today’s highest-rated cable networks, we consistently outperform Bravo, AMC, and History with a lineup of timeless Westerns, exclusive originals, and compelling storytelling that resonates especially with Adults 50+. Available in over 60 million U.S. homes, INSP serves as the flagship of our portfolio—driving both audience loyalty and business growth through consistently strong performance and broad national distribution.

Alongside INSP, we operate two additional revenue-generating brands: Imagicomm Entertainment, our content studio and global distribution arm, and Western Bound, our Free Ad-Supported TV (FAST) channel. Imagicomm delivers a wide-ranging library of films and series—from Westerns and crime procedurals to holiday romances—featured on top platforms like Netflix, Prime Video, Peacock, and major linear networks. Western Bound brings our storytelling to FAST audiences, primarily Adults 35+, via platforms like Prime Video, Samsung TV Plus, and Plex. Content from both brands is now available in English, Spanish, and Brazilian Portuguese—whether as localized titles through Imagicomm Entertainment or dedicated international feeds via Western Bound—helping us expand our reach and impact in global markets.

Our strong client relationships and proven results have made us a marketing partner of choice within the industry. We don’t like to brag…but we were recently recognized as the “Marketing Team of the Year” by Cablefax (an industry trade publication).

We are seeking a strategic and detail-oriented Manager, Distribution Marketing to support the promotion of our network across cable, satellite, and streaming platforms. This role will develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives.

Reporting to the Vice President of Distribution & Consumer Marketing, the Manager will operate both autonomously and collaboratively to build and execute marketing strategies for assigned campaigns. The position requires a sharp marketing mindset, strong multi-tasking skills, and the ability to manage competing priorities while achieving business objectives.

This role also includes management of one direct report, with a focus on mentorship, day-to-day oversight, and professional development.

PRIMARY DUTIES & RESPONSIBILITIES

• Affiliate Marketing: Build relationships with MVPDs, vMVPDs, and streaming platforms to execute joint campaigns and secure premium content placement. Identify and pitch new partnership opportunities to senior leadership, highlighting strategic value, business benefits and budget considerations

• Campaign Management: Plan and execute B2B/B2C campaigns aligned with network priorities; track performance and optimize based on KPIs and feedback. Assist with marketing deliverables tied to carriage negotiations and renewals.

• Asset Development: Create and oversee distribution of customizable marketing toolkits; manage approvals across legal, brand, and affiliate teams.

• Events & Activations: Develop and support local activations, trade shows, or network events to build brand presence and client/viewer engagement.

• Reporting & Analysis: Compile campaign reports, analyze metrics, and present insights to stakeholders; manage marketing budgets.

• Cross-Functional Collaboration: Partner with internal teams (Sales, Programming, Creative, Legal, Social) building strong relationship in order to align strategies and secure approvals.

• Team Leadership: Mentor and manage one direct report, focusing on development and daily oversight.

CORE COMPETENCIES & SKILLS

• Industry Expertise: Deep understanding of the TV and media distribution ecosystem: cable, satellite, streaming, OTT, FAST channels, and related technologies; familiar with MVPDs, vMVPDs, and affiliate relations.

• Marketing Proficiency: Skilled in campaign planning, cross-platform promotions, and co-branded marketing; adept at creating toolkits and promotional assets.

• Analytical Ability: Proficient in establishing and analyzing KPIs, audience data, and campaign performance to inform strategy and demonstrate ROI.

• Project Management: Strong organizational skills; experienced in managing multiple campaigns and collaborating across departments.

• Communication & Relationships: Excellent written and verbal communication, capable of preparing engaging presentations and reports;  effective in building partnerships and advocating for marketing initiatives. Strong interpersonal skills to build and maintain relationships with affiliate partners and internal stakeholders.

• Technical Skills: Proficient in Microsoft Office; familiar with project management platforms and digital marketing environments.

• Adaptability: Responsive to changing market needs; open to occasional travel for events and meetings (no more than 5%).

• Leadership: Self-starter with initiative; capable of mentoring team members and leading projects independently.

MINIMUM QUALIFICATIONS

• Must have B2B experience supporting distribution/sales teams
• 7+ years of related experience
• 3+ years of management experience
• College graduate.  Preferred majors: marketing,      communications, journalism or business administration

PREFERRED

• Social media and technology savvy
• Working knowledge of Keynote, WordPress, Canva and      Photoshop/Illustrator
• Familiarity with co-op marketing or promotional funding programs and      barter negotiations

PHYSICAL DEMANDS & WORK ENVIRONMENT  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of      this job, the employee is occasionally required to stand; walk; sit; use      hands to finger, handle, or feel objects, tools, or controls; reach with      hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk      or hear.  The employee must occasionally lift and/or move up to 25      pounds. Specific vision abilities required by the job include close      vision, distance vision, color vision, peripheral vision, depth      perception, and the ability to adjust focus and work closely with data and      numbers. 
• While performing the duties of      this job, the employee is not exposed to weather conditions outside of      normal travel between locations.  
• The noise level in the work environment is      usually moderate.
• Travel: up to 5%