Brand Manager - Consumer Product Division (Bengaluru) at SAP Business Technology Platform
SAP Business Technology Platform · Bengaluru, India · Onsite
- Professional
- Office in Bengaluru
| 1 | Brand Building, Campaigns | - Understand the overall category and brand landscape, brand USP to identify strength areas and touchpoints for improvement through innovative interventions - Drive successful execution of brand strategy to amplify brand share, penetration, recall and increase market share - Evaluate and execute appropriate and innovative marketing mediums to effectively reach target consumer - Design & lead campaigns for new product launches and development across brand portfolio to build awareness and drive growth |
|||||
| 2 | Category/Brand topline growth & ROI | - Business analysis to recommend right promotion, media, portfolio strtagey by region and channel to deliver revenue targets - Monitor and increase profitability through adherence to marketing budgets and demonstrate ROI mindset - Ensure cost optimization while driving different marketing campaigns and initiatives for profitable outcomes |
|||||
| 3 | Consumer & Market Intel and Data Analysis | - Monitor market trends, consumer preferences and competitive landscape regularly to identify growth opportunities and drive actionable - Track and analyze brand performance metrics and reshape action plans/campaigns for optimization and impact - Understand the relevant brand metrics report, analyze the same and recommend way forward for brand growth & development - Identify consumer preferences towards the brand and shape the initiatives in coherence to the same |
|||||
| 4 | Brand Innovations & Messaging | - Leverage consumer insights, brand metrics data and industry trends to recommend innovative interventions for brand growth & USP - Innovate and ideate creative campaigns for enhanced brand perception and increased market share - Design brand guidelines and ensure adherence to the same in all marketing activities to maintain brand image and identity |
|||||
| 5 | Partnerships & collaborations | - Establish strategic partnerships in the industry to enhance brand penetration and recall and drive marketing initiatives smoothly - Collaborate with creative agencies to design and deliver brand and initaitive messaging across different awareness touchpoints including TV, digital, OOH etc - Engage with sales teams to drive growth of the brand portfolio through right startegy and interventions - Conduct frequent market visits in conjunction with sales teams to understand the real landscape and refine strategies for relevancy and impact |
|||||
