Category Manager - Consumer Products Division (Bangalore) at SAP Business Technology Platform
SAP Business Technology Platform · Bangalore, India · Onsite
- Senior
- Office in Bangalore
| 1 | Category Strategy and Expansion | - Design and deploy the overall category marketing strategy inline with growth objectives - Define target market segments, positioning and value proposition for the brands for increased penetration and category growth - Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development - Plan range and assortment for availability basis channel demands to help achieve budgeted sales |
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| 2 | Forecasting & Profitability | -Drive profitability through accurate forecasting and budgeting for the category ATL initiatives - Deliver strong topline and manage bottom-line through effective tracking and management of the category metrics in collaboration with sales teams - Develop exit strategies for non-profitable and unsuccessful brands/SKUs to optimize costs and rationalize investments |
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| 3 | Consumer Intelligence and Innovation | - Obtain insights and generate recommendations for category growth by understanding market trends, consumer preferences and competitor activities - Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics - Ideate new products to aid category expansion into adjacencies and creation of new brands & SKUs based on consumer insights |
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| 4 | Brand Equity & Communications | - Drive effective marketing communications to increase consumer mindshare, brand presence and utilization metrics for the brands under the category - Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience - Design Brand Equity strategies for the product line to influence consumer buying behavior, enhance brand positioning and increase market share |
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| 5 | Team development | - Lead, mentor, and develop a high-performing team of brand managers - Set clear goals and expectations, provide regular feedback, and conduct performance evaluations. - Foster an environment of strong collaboration with sales, supply chain and commercial teams and within marketing teams for effective business impact |
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