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Category Manager - Consumer Products Division (Bangalore) na SAP Business Technology Platform

SAP Business Technology Platform · Bangalore, Índia · Onsite

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1 Category Strategy and Expansion - Design and deploy the overall category marketing strategy inline with growth objectives
- Define target market segments, positioning and value proposition for the brands for increased penetration and category growth
- Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development
- Plan range and assortment for availability basis channel demands to help achieve budgeted sales
2 Forecasting & Profitability -Drive profitability through accurate forecasting and budgeting for the category ATL initiatives
- Deliver strong topline and manage bottom-line through effective tracking and management of the category metrics in collaboration with sales teams
- Develop exit strategies for non-profitable and unsuccessful brands/SKUs to optimize costs and rationalize investments
3 Consumer Intelligence and Innovation - Obtain insights and generate recommendations for category growth by understanding market trends, consumer preferences and competitor activities
- Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics
- Ideate new products to aid category expansion into adjacencies and creation of new brands & SKUs based on consumer insights 
4 Brand Equity & Communications - Drive effective marketing communications to increase consumer mindshare, brand presence and utilization metrics for the brands under the category
- Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience
- Design Brand Equity strategies for the product line to influence consumer buying behavior, enhance brand positioning and increase market share
5 Team development - Lead, mentor, and develop a high-performing team of brand managers
- Set clear goals and expectations, provide regular feedback, and conduct performance evaluations.
- Foster an environment of strong collaboration with sales, supply chain and commercial teams and within marketing teams for effective business impact
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