Associate Marketing Manager at Humboldt Park Health

Essential Duties and Responsibilities:

Strategy & Management (20%)

• Develop, with Executive Director, Humboldt Park Health’s 3-year Marketing and Communications plan and ensure adherence to the goals and objectives determined.
• Create evaluation systems are in place related to these goals and objectives and actively and consistently monitor, report and present on online engagement analytics (web, email, social media, earned media).
• Leverage key engagement metrics across platforms to optimize content, messaging and distributions.
• Partner closely with hospital staff to design and implement communications strategies and effective messaging for organizational and project-specific goals. Ensure our communications are culturally competent and reach diverse audiences.
• Develop and manage annual budgets for marketing & communications, and monitor progress, assure adherence and evaluate performance.
• Manages interns and consultants focused on marketing and communications.

Brand Management (20%)

• Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email marketing.
• Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
• Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation.

Content Strategy and Management (20%)

• Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, newsletters, and reports.
• Lead the strategy and generation of engaging digital content for Humboldt Park Health’s’ website, social media and email channels that leads to measurable action.

Press and Public Relations (20%)

• Identify trends, monitor current events and influencers to anticipate opportunities for Humboldt Park Health to engage in and/or lead the national conversation on sustainable urban regeneration.
• Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
• Develop close partnerships with members of the media.

Fundraising (20%)

• Develop fundraising appeal and event creative and drive design and content throughout campaigns.
• Drive development and submission of grant proposal for all Marketing and Communication needs, as well as, review and support other submissions with that lens.

Other Requirements:

• Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time
• Experience overseeing the design and production of online and print collateral and publications
• Excellent writing and editing skills
• Experience developing and implementing successful social marketing strategies
• Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
• Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
• Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team
• Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system
• Ability and willingness to work some evenings and weekends

Other Requirements:

• Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time
• Experience overseeing the design and production of online and print collateral and publications
• Excellent writing and editing skills
• Experience developing and implementing successful social marketing strategies
• Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
• Computer literacy in Microsoft Office required – DonorPerfect and Adobe Design Suite experience preferred
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
• Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team
• Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system

• Ability and willingness to work some evenings and weekends