Digital Marketing Coordinator - Plum Market Corporation, Inc. at Plum Market Corporation, Inc.

Join the Plum Market Team – Where Passion Meets Opportunity!

Plum Market is a fast-growing leader in the Grocery, Food & Beverage Retail industry. We are dedicated to offering the finest selections of All Natural, Organic, Local, and Specialty Grocery items while delivering an exceptional experience to our Customers.

At Plum Market, our Team Members are at the heart of everything we do. We are passionate about high-quality food, beverages, and grocery essentials, helping our Customers lead a better lifestyle. Our priority is creating a welcoming environment that supports both our Customers and our Team Members.

Our Retail Grocery Stores reflect the diverse communities we serve. From our dedicated Team Members and valued Customers to our local vendors and thoughtfully curated product selection, we take pride in fostering an inclusive and thriving culture. If you share our enthusiasm, we’d love for you to apply and discover how you can be part of our team!

Why Work at Plum Market?

Grow Your Passion – Learn about great food while advancing your skills and knowledge.

Comprehensive Training – We invest in our Team Members with exceptional training programs.

Career Growth Opportunities – As a growing company, we provide promotional pathways, so you can grow with us!

Comprehensive Benefits Package – Medical, dental, and vision coverage for you and your family.

401(k) with Company Match – Available after just six months.

Team Member Discounts – Enjoy 20% off grocery purchases and 50% off Team Member meals.

Plum Market is more than just a workplace – it’s a desirable and rewarding environment where your contributions matter.

Employment is contingent upon a successful background check.

Ready to be part of something special? Apply today!

Description:

The Digital Marketing Coordinator responsible for developing and implementing digital marketing and loyalty programming and campaign reporting and analytics. This role requires being adept at enhancing brand awareness, driving consumer behavior, and achieving targeted metrics. Our ideal candidate is extremely organized, detail oriented, and able to multitask and prioritize in a fast-paced environment. This is a hands-on position that enhances the productivity of the Plum Market Marketing and Creative Teams and protects and maintains our established and respected brand. 

Qualifications:

Bachelor’s degree in Marketing or Communication, with relevant experience.

Proficient in Microsoft Office and Google AdWords, with tenacity to learn similar products.

Understanding of digital ad campaign management and advertising performance metrics.

Highly organized with pixel perfect attention to detail.

Effective communication skills, a problem-solving attitude, and able to work in a team environment.

Availability to travel and work non-peak hours when necessary.

Have an interest in Natural, Organic, and Specialty foods or a strong desire to learn. 

Responsibilities:

Develop, manage, and analyze results of campaigns on Google AdWords, Meta, and other platforms.

Ensure goals and tracking is accurate through Google Tag Manager and Google Analytics.

Manage Loyalty Program promotions, email campaigns, segmenting, and reporting. 

Analyze campaign performance and produce recap briefs that provide insights and future campaign recommendations. 

Manage photo and copy assets, ensuring all assets are clean and error free.

Visually examine email campaigns for quality, consistency, and accuracy. 

Regularly audit and improve site systems and processes.

Consistently hit all deadlines with an ability to efficiently pivot with a fluid calendar.

Maintain corporate branding standards for print and digital collateral.