Manager, Digital Merchandising at UA Brands / Uniform Advantage Brands
UA Brands / Uniform Advantage Brands · Fort Lauderdale, United States Of America · Hybrid
- Professional
 - Office in Fort Lauderdale
 
- Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
 - Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
 - Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
 
- Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.
 - Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.
 - Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.
 
- Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.
 - Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.
 
- Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.
 - Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.
 - Leverage data and personalization tools to deliver tailored product recommendations.
 
- Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.
 - Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.
 
- Benchmark competitor merchandising tactics to identify opportunities and inform strategy.
 - Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.
 
- 5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail).
 - Buying experience (1-2 years) is considered a strong plus.
 - Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
 - Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus
 - Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).
 - Strong project management skills with the ability to manage multiple campaigns simultaneously.
 - Creative eye for fashion trends, product presentation, and customer experience.
 - Excellent communication and collaboration skills across cross-functional teams
 - BS/BA Degree – Merchandising, Marketing, Business, or related field
 
- Medical and Pharmacy Coverage
 - Dental and Vision Coverage
 - Life/AD&D Insurance
 - Employee Assistance Program – self-care and support for life’s everyday challenges
 - Extensive 401(k) plan with company matching - Save for your future
 - Paid Family Leave
 - Short & Long Term Disability – Company Paid
 - Accident, Hospital Care and Critical Illness Insurance – Protect your Income
 - Auto Insurance
 - Legal Insurance and ID Theft Protection
 - Nationwide Pet Insurance
 - Holiday Pay
 - Paid Time Off – Life Balance
 - Volunteer Time Off – Make an Impact
 - Employee Discount Program
 - Referral Program - Get paid to work with Friends
 - Free Parking at the Downtown Corporate Office
 - Regular Social Activities and Events – Mandatory Fun
 - See more of the benefits we offer