Manager, Digital Merchandising chez UA Brands / Uniform Advantage Brands
UA Brands / Uniform Advantage Brands · Fort Lauderdale, États-Unis d'Amérique · Hybrid
- Professional
- Bureau à Fort Lauderdale
- Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
- Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
- Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
- Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.
- Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.
- Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.
- Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.
- Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.
- Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.
- Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.
- Leverage data and personalization tools to deliver tailored product recommendations.
- Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.
- Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.
- Benchmark competitor merchandising tactics to identify opportunities and inform strategy.
- Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.
- 5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail).
- Buying experience (1-2 years) is considered a strong plus.
- Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus
- Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Creative eye for fashion trends, product presentation, and customer experience.
- Excellent communication and collaboration skills across cross-functional teams
- BS/BA Degree – Merchandising, Marketing, Business, or related field
- Medical and Pharmacy Coverage
- Dental and Vision Coverage
- Life/AD&D Insurance
- Employee Assistance Program – self-care and support for life’s everyday challenges
- Extensive 401(k) plan with company matching - Save for your future
- Paid Family Leave
- Short & Long Term Disability – Company Paid
- Accident, Hospital Care and Critical Illness Insurance – Protect your Income
- Auto Insurance
- Legal Insurance and ID Theft Protection
- Nationwide Pet Insurance
- Holiday Pay
- Paid Time Off – Life Balance
- Volunteer Time Off – Make an Impact
- Employee Discount Program
- Referral Program - Get paid to work with Friends
- Free Parking at the Downtown Corporate Office
- Regular Social Activities and Events – Mandatory Fun
- See more of the benefits we offer