Specialist Communications Media Official at Pgatour
Pgatour · Ponte Vedra Beach, United States Of America · Onsite
- Professional
- Office in Ponte Vedra Beach
The Best Players Need the Best People.
QUALIFICATIONS
- Bachelor’s degree in communications, journalism or related field of study
- Three years prior full-time experience in communications or public relations required
- Prior experience in golf or sports event communications preferred
- Demonstrated capacity to communicate effectively within and across diverse groups
- Solid organizational skills and attention to detail
- Proficient with MS Office Software applications
- A professional image, willingness to travel, and ability to work as a team is essential
- Proficient writer, editor, idea pitcher and public speaker
- Experienced in social media applications
RESPONSIBILITIES/DUTIES
- Represent PGA TOUR Golf Communications in support of year-round promotion of players, tournaments and sponsors on PGA TOUR Champions.
- Develop, manage and execute PR plans and strategies for 14-16 events annually to ensure tournament and title sponsor goals are exceeded and elevated on an annual basis.
- Serve as the liaison between in-market tournament teams and the PGA TOUR at a league level, while communicating tournament priorities across the industry.
- Pitch stories and fulfill requests from local, national and international media who cover PGA TOUR Champions, tournaments and players.
- Collaborate across multiple teams at the PGA TOUR – including but not limited to Tournament Business, Content, Marketing, Broadcast, Player Relations, Competitions – to ensure tournament priorities are represented and PR plans are aligned with broader business objectives.
- Manage media access to players, competition information, press conferences and interview requests at PGA TOUR Champions events.
- Produce competition notes after tournament rounds for distribution to local and national media, and for publication on PGA TOUR-owned platforms.
- In support of the PGA TOUR’s programming efforts, consistently update Catalyst briefs on assigned players that enhance broadcast coverage, generate content for PGA TOUR platforms and identify opportunities through top-tier media outlets
- Develop relationships with players, agents and media to establish a trusted working environment from which to collaborate and promote Tour initiatives and player brands.
- Support Vice President of Communications with the development of a content strategy and assist with content creation and implementation across website and social platforms.
- Support Vice President of Communications PGA TOUR Champions in the organization’s business communications strategy meetings and crisis communications plans.
- Support the Tournament Business department through media value reporting.
- Support department's Stakeholder Communications function and special assignments.
- Special projects or other duties as assigned.
