Specialist Communications Media Official bei Pgatour

As a member of the Golf Communications team at the PGA TOUR, this position focuses on the year-round promotion of PGA TOUR Champions, the premier competitive platform for golf’s legendary players – including 35 members of the World Golf Hall of Fame – competing for nearly $70 million across 28 events. The role connects players with the business through earned and owned media. Work with in-market tournament teams to develop PR plans that strengthen the brand identity and affinity for players and sponsors, including a number of Fortune 500 companies.

QUALIFICATIONS

• Bachelor’s degree in communications, journalism or related field of study
• Three years prior full-time experience in communications or public relations required
• Prior experience in golf or sports event communications preferred
• Demonstrated capacity to communicate effectively within and across diverse groups
• Solid organizational skills and attention to detail
• Proficient with MS Office Software applications
• A professional image, willingness to travel, and ability to work as a team is essential
• Proficient writer, editor, idea pitcher and public speaker
• Experienced in social media applications

RESPONSIBILITIES/DUTIES

• Represent PGA TOUR Golf Communications in support of year-round promotion of players, tournaments and sponsors on PGA TOUR Champions.
• Develop, manage and execute PR plans and strategies for 14-16 events annually to ensure tournament and title sponsor goals are exceeded and elevated on an annual basis.
• Serve as the liaison between in-market tournament teams and the PGA TOUR at a league level, while communicating tournament priorities across the industry.
• Pitch stories and fulfill requests from local, national and international media who cover PGA TOUR Champions, tournaments and players.
• Collaborate across multiple teams at the PGA TOUR – including but not limited to Tournament Business, Content, Marketing, Broadcast, Player Relations, Competitions – to ensure tournament priorities are represented and PR plans are aligned with broader business objectives.
• Manage media access to players, competition information, press conferences and interview requests at PGA TOUR Champions events.
• Produce competition notes after tournament rounds for distribution to local and national media, and for publication on PGA TOUR-owned platforms.
• In support of the PGA TOUR’s programming efforts, consistently update Catalyst briefs on assigned players that enhance broadcast coverage, generate content for PGA TOUR platforms and identify opportunities through top-tier media outlets
• Develop relationships with players, agents and media to establish a trusted working environment from which to collaborate and promote Tour initiatives and player brands.
• Support Vice President of Communications with the development of a content strategy and assist with content creation and implementation across website and social platforms.
• Support Vice President of Communications PGA TOUR Champions in the organization’s business communications strategy meetings and crisis communications plans.
• Support the Tournament Business department through media value reporting.
• Support department's Stakeholder Communications function and special assignments.
• Special projects or other duties as assigned.

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