Senior Sports Marketing Manager at Wtads

Walz Tetrick Advertising is a full-service marketing and advertising agency that builds impactful brand stories and measurable business results. As we expand our sports marketing practice, we’re looking for a highly organized, relationship-driven Senior Sports Marketing Manager to connect student-athletes, corporate brands, philanthropic organizations, and strategic partners. As a Senior Sports Marketing Manager, you’ll support the strategic execution of sports marketing campaigns, influencer partnerships, and philanthropic activations. This role blends business development, talent relations, corporate sponsorship activation, and project management. You’ll thrive in a fast-paced environment, managing high-profile relationships with collegiate athletes, sports agents, administrators, and corporate partners.

KEY RESPONSIBILITIES

Identify, research, and pursue new corporate NIL influencer, brand, and philanthropic activation opportunities

Build and maintain strong relationships with athletic departments, agents, athletes, and corporate partners

Prepare contracts, ensure compliance with NIL and NCAA standards, and manage approval workflows with athletes, agents, and administrators

Develop campaign strategies, presentations, and recruitment materials that highlight athlete stories and drive brand engagement

Lead the creation of student-athlete bios, social media playbooks, and philanthropic activation strategies

Coordinate production sessions, media days, live events, and other campaign activations, ensuring seamless logistics and execution

Manage deal sheets, licensing agreements, and financial documentation through Opendorse and NILGo platforms

Represent WTA at donor events, specialty nights, and NIL activations while showcasing the agency’s sports marketing value proposition

Track, measure, and report campaign outcomes to clients and internal stakeholders, providing insights and recommendations for future initiatives

WHAT YOU BRING TO THE TABLE

Bachelor’s degree in Marketing, Sports Management, Communications, or related field (or equivalent experience)

5+ years in sports marketing, influencer marketing, or sponsorship activation (NIL experience strongly preferred)

Strong knowledge of NIL regulations and NCAA compliance standards

Exceptional communication, organizational, and relationship-building skills especially with diverse stakeholders including C-Suite executives

Proven ability to manage multiple projects with tight deadlines in a dynamic environment

Proficiency in Microsoft Office Suite as well as presentation software (PowerPoint/Keynote). Familiarity with Opendorse or similar platform preferred

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