Director Online Enrollment at Lackawanna College

LACKAWANNA COLLEGE HAS BEEN VOTED ONE OF THE

“BEST PLACES TO WORK IN PA” FOR 2014, 2015, 2016, 2017, 2019, 2020, 2023 and 2024!

Lackawanna College is a private, accredited college serving the people of Northeastern Pennsylvania. Our main campus is located in downtown Scranton, and our footprint includes satellite centers in Covington Twp., Hawley, Hazleton, Sunbury, Towanda and Tunkhannock

Our mission is to provide a quality education to all persons who seek to improve their lives and better the communities in which they live.  We provide our students with a direct path to a bachelor’s degree, associate degree, or one of many different professional certifications. Additionally, our Continuing Education department helps put the people of Northeastern Pennsylvania back to work with modern career skills.  Lackawanna is also one of the most cost-efficient regional higher education institutions.

If our mission inspires you, and you are willing to go the extra mile to help our students succeed, please feel free to apply for this or future employment opportunities for which you meet the minimum qualifications.  Please know that only the candidates who meet the minimum qualifications can be considered, and only those selected for interviews will be contacted by a college representative.  No phone calls, please. 

ESSENTIAL FUNCTIONS, PRIMARY RESPONSIBILITIES AND OBJECTIVES:

The Director of Online Enrollment is responsible for overseeing all aspects of online enrollment, directing the enrollment process from inquiry through enrollment, and leading a collaborative effort to develop and implement both short-term and long-term recruitment strategies to meet online enrollment objectives. Additionally, this position supports student recruitment within corporate partnerships to meet workforce needs and to serve as a recruiting channel for the College. The Director supervises the recruitment of prospective students from all sectors including (but not limited to) community colleges, community organizations, and existing corporate partners for successful entry to the College’s programs.

This position is visible to the entire College community and to the public at all levels as it routinely interacts with all constituent groups of the College as well as prospective students.

This is a hybrid position with the expectation of regular in-person meetings with staff. , The position requires  the ability to regularly  travel to Scranton and Philadelphia and occasionally other  locations.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Provides leadership, management, and direction for the recruitment efforts of Online Enrollment and develops a competent, productive and effective staff by hiring and supervising departmental personnel.
2. Develops enrollment projections and implements strategies in order to meet the College’s recruitment and enrollment goals for new students.
3. Is responsible for Online Summer and Winter Session enrollment.   Develops, implements, and oversees the college’s successful discounted inter-sessions.  Is responsible for yearly growth and meeting financial projections.  Develops and manages the implementation of recruiting campaigns including Open Houses, tours, and orientations, which may be held virtually, on campus, and/or off campus.
4. Ensures that the online enrollment staff appropriately assists and guides prospective students to identify educational goals, develop educational plans, receive credit for prior learning (to include work experience and other forms of non- traditional learning), evaluate transfer credits and transcripts, and provide information and updates on financial aid, scholarships, and tuition assistance. Oversees the follow-up process of inquiries and applications, the encouragement of students to pay and enroll in classes, and the efficient handover to the advisor group
5. Promotes the College’s programs through relationship building with external constituents. Regularly attend and participate in off campus recruiting functions and partner events.
6. Effectively administers the college’s prospective and admitted student software systems and databases (e.g., application for admission, CRM, Jenzabar, transfer equivalency) by developing a working knowledge of those systems and processes and procedures. Oversees the College’s prospective student tracking system and makes recommendations for enhancements.
7. Meets and exceeds the college’s inquiry, application, and enrollment conversion expectations at all levels on an ongoing basis.
8. Establishes and maintains relationships with transfer counselors, enrollment representatives, faculty, staff, and students at articulating institutions. Acts as a liaison between Lackawanna College and prospective students, partner schools, and business and industry partners.,
9. Continuously reviews and updates all office procedures ensuring appropriate and accurate documentation of all departmental functions.
10. Enforces college policies and makes recommendations for changes as appropriate.
11. Ensures marketing materials are up to date and available to for perspective students and partners.
12. Serves as a role model in resolving student customer issues in a satisfactory fashion and provides the customer with a superior experience in transacting business with the College and its representatives.
13. Analyzes enrollment data and reports for the achievement of the College’s online enrollment goals. Adjusts enrollment practices and coaches online enrollment staff accordingly.
14. Demonstrates a willingness to serve and represent online enrollment team on various committees throughout the College
15. Develops and oversees Online Enrollment budget
16. Performs other duties as assigned. 

KEY COMPETENCIES:

1. Possesses a broad understanding of both marketing and promotion of higher education as well as knowledge of innovative and advanced recruitment techniques/technologies. 
2. An understanding of innovative uses of technology in the recruiting effort.
3. Ability to analyze recruitment related data as part of an enrollment management plan. 
4. Outstanding communication, organizational and interpersonal skills.
5. Proven leadership ability.
6. Strong collaboration skills.
7. Commitment to the fulfillment of the College Mission.
8. Support the College's Mission, particularly in administering the responsibilities of the department. 
9. Ability to work flexible hours based on the needs of the College.  Evenings and weekends may be required in support of events and activities.

EDUCATION:

EXPERIENCE:

• Prior experience as a Director of Admissions or Enrollment Management in Higher Ed required.
• International student experience preferred. 
• Experience building a recruitment plan to fill cohorts of programmatic enrollment.  
• Proven track record of success in undergraduate/graduate recruitment.
• Experience in identifying and defining institutional challenges. 
• Prior supervisory experience in a non-traditional educational setting is preferred.

PHYSICAL AND MENTAL DEMANDS:

• Sitting for extended periods of time with regular use of the computer and phone for most aspects of the job duties. 
• Involves frequent contact with members of the College community, alumni, and external community.   

Ability to work in a fast-paced environment, managing multiple high-priority items.

Applications will only be accepted via online method by clicking the link below. Deadline for applications, September 21, 2025.  No phone calls, please.

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9d114fa5-887f-4687-9b71-ee538589a4bb&ccId=19000101_000001&jobId=555696&lang=en_US&source=CC2

In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.

Lackawanna College is an accredited, private, non-profit educational institution providing opportunities for career and personal development within selected associates degree, certificate and continuing education program.