Homeoffice Performance Marketing Specialist at Boast Capital Careers

Job Description 

We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset, driving and nurturing high-quality leads through the funnel to achieve measurable business growth. 

Key Responsibilities: 

Lead & Demand Generation 

• Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads. 

• Build awareness and engagement with target audiences across digital channels. 

Content & Email Marketing 

• Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey. 

• Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads. 

Marketing Automation 

• Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation. 

• Ensure seamless integration and accurate lead flow. 

Paid Media & SEM 

• Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms. 

• Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI. 

Social & Retargeting 

• Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline. 

• Implement retargeting strategies to re-engage prospects and accelerate conversion. 

Customer Marketing 

• Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts. 

Analytics & Reporting 

• Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI. 

• Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations. 

• Maintain tracking infrastructure (GTM, UTMs, conversion pixels). 

Collaboration & Communication 

• Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts. 

• Present campaign insights and recommendations to stakeholders and senior management. 

Requirements 

• Experience: 3–5 years in demand generation/performance marketing, ideally in B2B tech. 

• Tools & Platforms: Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms. 

• Analytical Skills: Strong data analysis and optimization mindset. 

• Communication: Clear, confident communicator with strong presentation skills. 

• Creativity: Ability to develop innovative, test-and-learn campaign strategies. 

Preferred Qualifications 

• Direct B2B tech marketing experience with complex products or services. 

• Project management skills with the ability to juggle multiple deadlines. 

• Knowledge of Account-Based Marketing (ABM) tools such as 6sense. 

• Familiarity with AI applications in marketing operations. 

• Commitment to continuous learning and staying ahead of digital trends. 

Key Performance Indicators (KPIs) 

• Lead Generation & Pipeline: Volume and quality of SQLs (50%). 

• Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%). 

• Customer Marketing: Retention and win-back performance (15%). 

• Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%). 

Application Process 

If you are passionate about driving growth through data-driven marketing and meet the qualifications above, we encourage you to apply.