Homeoffice Performance Marketing Specialist presso Boast Capital Careers
Boast Capital Careers · Vancouver, Canada · Remote
- Professional
Job Description
We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset, driving and nurturing high-quality leads through the funnel to achieve measurable business growth.
Key Responsibilities:
Lead & Demand Generation
- Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads.
- Build awareness and engagement with target audiences across digital channels.
Content & Email Marketing
- Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey.
- Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.
Marketing Automation
- Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
- Ensure seamless integration and accurate lead flow.
Paid Media & SEM
- Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
- Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI.
Social & Retargeting
- Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline.
- Implement retargeting strategies to re-engage prospects and accelerate conversion.
Customer Marketing
- Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts.
Analytics & Reporting
- Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
- Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
- Maintain tracking infrastructure (GTM, UTMs, conversion pixels).
Collaboration & Communication
- Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
- Present campaign insights and recommendations to stakeholders and senior management.
Requirements
- Experience: 3–5 years in demand generation/performance marketing, ideally in B2B tech.
- Tools & Platforms: Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
- Analytical Skills: Strong data analysis and optimization mindset.
- Communication: Clear, confident communicator with strong presentation skills.
- Creativity: Ability to develop innovative, test-and-learn campaign strategies.
Preferred Qualifications
- Direct B2B tech marketing experience with complex products or services.
- Project management skills with the ability to juggle multiple deadlines.
- Knowledge of Account-Based Marketing (ABM) tools such as 6sense.
- Familiarity with AI applications in marketing operations.
- Commitment to continuous learning and staying ahead of digital trends.
Key Performance Indicators (KPIs)
- Lead Generation & Pipeline: Volume and quality of SQLs (50%).
- Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%).
- Customer Marketing: Retention and win-back performance (15%).
- Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%).
Application Process
If you are passionate about driving growth through data-driven marketing and meet the qualifications above, we encourage you to apply.
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