TV-Creative Producer at Capitol Broadcasting Company

Overview:

WRAL, part of Capitol Broadcasting Company, is looking for an all-star Creative Services Producer with a passion for creating impactful marketing. This role isn’t just about making spots—it’s about shaping the way viewers see and connect with one of the most respected local news brands in the country. 

 We need a producer who can concept, write, shoot, and edit content that elevates our news image campaigns while also handling a wide range of commercial and station projects. If you’re equal parts storyteller, innovator, and collaborator, this is your shot. 

 Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

What You’ll Do 

• Lead News Image Campaigns: Develop, pitch, and execute campaigns that define and reinforce the WRAL news brand across broadcast, digital, and social. 
  • Produce Compelling Creative: Write, shoot, and edit commercials, promos, and image spots that cut through the clutter and connect with viewers. 
  • Collaborate Across Teams: Work hand-in-hand with news, marketing, sales, and community partners to deliver work that drives results. 
  • Multi-Platform Creativity: Adapt ideas and campaigns for multiple platforms, with a sharp eye for what works on TV, digital, social, and emerging media. 
  • Execute with Excellence: From concept to final cut, ensure every piece meets WRAL’s high creative and quality standards. 
  • Support Live Productions: Contribute to live and special event productions when needed. 

What You Bring 

• Proven News Marketing Chops: Experience producing image campaigns that grow audience and build brand identity. 
• Creative Storytelling: Ability to write, shoot, and edit content that’s emotional, memorable, and uniquely WRAL. 
• Technical Skills: Proficiency in Adobe Premiere; working knowledge of After Effects, Photoshop, and motion graphics a plus. 
• Production Skills: Skilled with cameras, lighting, and audio to produce polished content. 
• Collaborative Spirit: Strong communication and interpersonal skills to thrive in a fast-paced, team-oriented environment. 
• Organizational Drive: Ability to juggle multiple projects, meet deadlines, and push creative boundaries under pressure. 
• Bonus Points: Live, multi-camera, or event production experience. Drone certification or graphic design chops. 

Required Qualifications: 

• Bachelor's degree in Communications, Film, media, or a related field.
• 2+ years of professional experience in news marketing, commercial production, or creative services. 
• Ability to lift, carry, and move production equipment (40+ lbs). 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Capacity to perform work that is primarily sedentary for extended periods of time (e.g., at a desk or in meetings).
• Manual dexterity and frequent use of hands and fingers to operate a computer keyboard, mouse, calculator, and other office equipment.
• Abilit to lift, carry and move production equipment (40+ lbs).

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

• This is an in-person, onsite position working from our corporate headquarters in Raleigh, NC. 
• Work is performed in a typical office environment and requires the ability to operate standard office equipment. 
• Limited local travel may be required, such as traveling to other CBC locations as necessary.

Benefits: 

• Competitive salary based on experience.
• Benefits package including:
• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify. 

• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.