Manager, Brand and Visual Communications at Capitol Broadcasting Company

Overview:
The Durham Bulls are looking for a visionary designer with a passion for creating dynamic graphics, video content, and storytelling that drives fan engagement and elevates one of the most iconic brands in Minor League Baseball. 

 
As one of the central creative forces on our Marketing & Fan Engagement team, you’ll take full ownership of the Bulls’ visual identity, crafting bold, innovative content across digital, print, video, and in-venue platforms. This role is perfect for a hands-on, forward-thinking designer who thrives in a fast-paced environment and wants to see their work make a big impact both in the ballpark and online. 

 
 
Key Areas of Responsibility:
 

• Establish workflows to create outstanding content on time and at a high standard.
• Partner with the Director of Marketing & Fan Engagement to set a forward-thinking visual identity for the Durham Bulls and other CBC Sports brands.
• Ensure brand consistency across all creative assets, while pushing boundaries to keep our look fresh, exciting and relevant
• Design visually stunning content, across print, digital, video, and in-venue displays, that captivates and connects with our fans.
• Produce eye-catching animations, social content, promotional materials, and campaign graphics that drive fan engagement and ticket sales.
• Concept, shoot, and edit video content that brings our brand to life across social media, web, and in-venue platforms.
• Deliver highly shareable video pieces that showcase the fan experience, community moments, and team milestones.
• Take ownership of team photography, including headshots, action shots, and creative campaigns, ensuring all visuals reflect our brand energy.
• Create content strategies that stop the scroll, drive engagement, and amplify our voice across all platforms.
• Use analytics and trends to adapt content strategies and stay ahead of the curve.
• Work with other departments to develop sales driven content to maximize reach and revenue.

Required Qualifications 

• 2+ years of progressive experience in marketing, preferably in sports, live entertainment, or media.
• Experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong video editing skills (Premiere, DaVinci, or Final Cut).
• Exceptional design eye: typography, color theory, and layout mastery.
• Portfolio that showcases impactful, results-driven creative work (sports/entertainment preferred).
• Strategic thinker who can balance creativity with business objectives.
• Strong teamwork, project management, and communication skills.
• Ability to thrive in a fast-paced, high-energy environment and juggle multiple priorities.

Preferred Skills 

• Strong working knowledge of marketing platforms and tools, including email, web CMS, analytics tools, and paid digital media.
• Motion graphics or animation experience.
• Experience with fan data platforms like StellarAlgo or Fan Compass a plus.
• Knowledge of social media platforms, algorithms, and trends.
• Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  

• Ability to work flexible hours as needed, including evenings, weekends, and holidays.
• Ability to remain focused and perform work in noisy and crowded environments with multiple distractions.
• This position requires working outdoors in unpredictable weather conditions, including extreme heat, cold, rain, snow, and wind, necessitating the ability to adapt to changing environmental factors and wear appropriate protective gear as needed.

Benefits:  

• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information: 

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify. 
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement: 

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

CBC Statement: 

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.