SUMMARY

The Marketing Director leads Envent’s marketing and sales development efforts to support the company’s growth to $200M in revenue over the next decade. This position is based in house at our LaPorte Corporate Office. This role blends hands-on campaign execution, lead generation, customer engagement, and public communication, aligned with Envent’s core services and markets—refineries, chemical plants, midstream operators, municipalities, engineering firms, and environmental remediation firms.

The Marketing Director works cross-functionally with Account Managers, Directors, and C-level leadership to ensure marketing aligns with business strategy. The role emphasizes regional and vertical growth, brand management, incident response, and the constructive use of AI-powered tools for marketing automation, competitive intelligence, content generation, and campaign optimization.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Essential duties may vary according to region, division area, and/or assignment. Other duties may be assigned.

• Strategic Marketing & Campaign Planning

• Develop and execute an annual marketing plan supporting core and emerging service lines

• Prioritize outreach across refineries, midstream, municipalities, and engineering/environmental firms

• Align campaign timing and messaging with sales objectives

• Campaign Execution

  1. Launch 3–5 integrated campaigns annually using SEO, email, social media, print, and digital ads

  2. Execute account-based marketing for Envent’s top 50 clients

  3. Support expansion in Canada, the East Coast, and Mid-Continent regions

• Sales Development Support

  1. Generate and qualify leads using LinkedIn, ZoomInfo, Industrial Info, and AI-enhanced platforms

  2. Distribute leads via Salesforce and integrated systems

  3. Maintain Salesforce data accuracy and follow-up protocols on aged quotes, dormant accounts, and stalled deals

  4. Coordinate low-cost contract work through Upwork/Fiverr for SEO, list cleanup, presentations, and technical web fixes

• Regional & Vertical Growth Support

  1. Develop targeted messaging and digital assets by geography and industry

  2. Track market engagement and opportunity creation in priority areas

• Content & Collateral Development

  1. Maintain sales materials, brochures, presentations, and playbooks

  2. Create blogs, case studies, and press releases on a regular cadence

  3. Tailor content for high-value accounts and industry verticals using AI-assisted content tools

• Trade Shows & Events

  1. Organize 6–10 annual trade shows including logistics, booth setup, and lead capture

  2. Ensure rapid post-event lead follow-up and tracking

• Public Relations & Risk Communication

  1. Maintain 12-month PR calendar and industry media list

  2. Issue press releases on services, innovations, and key contracts

  3. Develop and manage a rapid response communications plan in coordination with Legal and Executive Leadership for incidents, operational issues, or reputational risks

• Strategic Account Support

  1. Deliver structured outreach for Envent’s top 50 accounts

  2. Assist with quarterly business reviews and client reporting

  3. Monitor account engagement and identify cross-selling opportunities

• SEO, Website Updates & Social Media

  1. Oversee and execute SEO strategy, including keyword planning, audits, and technical optimization

  2. Coordinate website audits and manage updates to support performance and lead generation

  3. Manage content distribution and brand presence on LinkedIn, Instagram, and other platforms

  4. Collaborate with web developers and freelance support to maintain digital assets

• AI-Driven Marketing & Competitive Intelligence

  1. Leverage AI tools to monitor competitor activity, pricing, services, and digital footprint

  2. Use AI and analytics platforms to optimize campaigns, improve targeting, and enhance ROI

  3. Implement AI-based tools for automation of reporting, performance tracking, and content ideation

QUALIFICATIONS

To perform this job successfully, an Associate must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable Associates with disabilities to perform the essential functions.

 • Proficiency in Salesforce, Microsoft Office 365, email automation, and campaign analytics

 • Familiarity with lead generation platforms (ZoomInfo, Industrial Info, LinkedIn)

 • Experience using AI-powered marketing tools (e.g., Jasper, ChatGPT, SEMrush, Crayon, etc.)

 • Strong writing skills for technical and promotional content

 • Ability to manage vendors for content, digital, and web support

 • Occasional travel required for trade shows and industry events

 • Must pass background check and drug screening

EDUCATION

WORK EXPERIENCE

PHYSICAL DEMANDS

While performing the duties of this job, the Associate is regularly required to sit at a desk, use fingers to operate a computer keyboard, and use hands and arms to reach for files or manuals. The Associate is occasionally required to stand and walk around an office and talk or hear on the telephone or while communicating with others. Specific vision requirements for this job are close vision and the ability to adjust focus.

While performing the duties of this job, the Marketing Director is required to sit at a desk, use fingers to operate a computer keyboard or calculator, phones, photocopier, filing cabinets, fax machines, reach with hands and arms for manuals or papers, and talk or hear on the telephone or while communicating with others. The Marketing Director frequently is required to stand and walk around an office. The Marketing Director is occasionally required to stoop, kneel, or crouch to obtain files in file cabinets. The Marketing Director must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

WORK ENVIRONMENT

The noise level in the work environment is usually quiet to moderate.