Product and Pricing Analyst at DMA Industries, LLC

Description

About Us:

Founded in 2008 DMA Industries, LLC (DMA) has quickly grown to become a trusted supplier to the North American Automotive Parts Aftermarket. DMA has a dynamic, performance-driven work culture that embodies the entrepreneurial spirit. teamwork, collaboration, and an unwavering standard of ethics. 

Position Overview: 

The Product and Pricing Analyst plays a key role in shaping the company’s product and pricing strategy to support profitability, market competitiveness, and customer growth. This role is responsible for developing, managing, and refining pricing models, evaluating SKU-level performance, and identifying opportunities to optimize product mix and pricing approaches. The Product and Pricing Analyst collaborates with cross-functional teams to ensure that pricing decisions are informed by product performance, customer behavior, and strategic goals. This hands-on analytical role drives business impact by delivering insights that influence product adoption, lifecycle decisions, and margin expansion. 

Key Responsibilities: 

1. Pricing Strategy & Execution

• Develop and maintain pricing models that support competitive positioning while achieving target profitability. 
• Evaluate product pricing against market trends, customer expectations, and internal cost structures. 
• Recommend and implement price adjustments based on performance data, customer segmentation, and ROI considerations. 
• Define pricing KPIs and track performance to ensure pricing strategies deliver measurable business impact. 

2. Product Portfolio & SKU Optimization 

• Conduct in-depth analysis of SKU performance to support product lifecycle decisions including introductions, retirements, and repositioning. 
• Identify underperforming SKUs and recommend strategies to improve performance or rationalize offerings. 
• Support the expansion of product lines by analyzing customer buying patterns and SKU adoption across different segments. 
• Provide data-driven insights to support product bundling, packaging, and upselling strategies.

3. Customer-Centric Pricing Insights

• Partner with Sales, Product Development, and Marketing to tailor pricing approaches to customer needs and behavior. 
• Utilize customer-level data to develop pricing strategies that encourage broader product adoption and increased revenue per account. 
• Segment customers and markets to align pricing tactics with value perception, usage patterns, and demand elasticity. 

4. Cross-Functional Collaboration

• Collaborate with internal stakeholders including Sales, Product Management, Operations, and Finance to align on product and pricing strategies. 
• Lead pricing discussions during product launches, promotions, or market entry initiatives to ensure strategic alignment. 

5. Market & Competitive Intelligence 

• Monitor market trends, competitor pricing, and customer feedback to adjust pricing strategies accordingly. 
• Conduct benchmarking analysis to understand how the company’s products are positioned against competitors in terms of price and value. 

6. Pricing Tools & Model Development 

• Build and enhance dynamic pricing models and tools that provide actionable insights and support real-time decision-making. 
• Ensure pricing systems and tools are user-friendly, scalable, and aligned with business needs. 

7. Reporting & Strategy Communication 

• Generate regular pricing and product performance reports for leadership and cross-functional teams. 
• Provide recommendations backed by data to guide pricing, product development, and go-to-market strategies. 

8. Additional Responsibilities

• Perform all other duties as assigned. 

Requirements

Key Requirements: 

• Experience: Minimum of 4 years in pricing analysis, product analytics, or category management within a product-based environment such as manufacturing, import/export, or distribution required. Proven experience developing pricing models, conducting SKU-level analysis, and supporting product lifecycle decisions. Experience working cross-functionally with Sales, Product, and Operations to align pricing with business objectives.
• Education: Bachelor’s degree in Business, Data Analytics, Economics, Marketing, or a related field, or equivalent work experience. Additional coursework or certifications in pricing strategy, product management, or data analysis are preferred. 
• Skills: Must demonstrate strong analytical and problem-solving skills, with the ability to build pricing models and translate data into actionable insights. Must possess excellent communication skills, both written and verbal, to clearly present pricing strategies and recommendations to both technical and non-technical stakeholders. Must be detail oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment. Must be a collaborative team player capable of working effectively with cross-functional departments to achieve shared goals. Advanced proficiency in Excel is required, including experience with pivot tables, formulas, and modeling. Strong project management skills and the ability to meet deadlines are essential.
• Knowledge: Solid understanding of pricing strategy, SKU optimization, product lifecycle management, and margin analysis. Familiarity with customer segmentation, market-based pricing, and product positioning. Working knowledge of pricing KPIs, product performance metrics, and competitive benchmarking methods.
• Technology: Proficient in Microsoft Office (Excel, Word, PowerPoint). Experience with ERP systems such as NetSuite is preferred. Knowledge of pricing or product management software tools is preferred. 

Physical Requirements: 

This role is primarily office-based and focused on data and pricing strategy work, with occasional collaboration across departments or attendance at product meetings or reviews.

• Mobility: Ability to move freely within an office environment and occasionally between meeting rooms or departments.
• Standing and Walking: May be required for short periods during team meetings, whiteboard sessions, or collaborative work discussions. 
• Lifting and Carrying: Infrequent need to lift or transport materials, documents, or lightweight office equipment up to 20 pounds.
• Posture and Motion: Regular use of a computer, keyboard, and mouse for extended periods; may involve sitting for extended periods and occasional reaching or bending during presentations or file handling. 
• Vision and Hearing: Must have adequate vision to analyze data and reports; hearing sufficient to participate in virtual and in-person meetings.
• Work Environment: Primarily a quiet, standard office environment with occasional exposure to collaborative or team settings involving moderate noise. 

Travel Requirements: 

Occasional domestic travel may be required to participate in cross-functional meetings, attend product or pricing workshops, or meet with external vendors or partners. Estimated travel is less than 5%. 

Reporting Structure:

• Reports directly to the Director of Global Product Management. 
• This position has no direct reports. 

FLSA Classification: Exempt 

Equal Opportunity and Accommodation Statement: 

DMA Industries, LLC is proud to be an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace where all employees are respected, valued, and empowered. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We also recognize the importance of accessibility and are committed to providing reasonable accommodations to individuals with disabilities throughout the hiring process and during employment. If you require assistance or accommodation at any stage of the application or employment process, please inform us so that we may support your needs appropriately.