Partnership Manager, VidCon at Informa Group Plc.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our New York office. 

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.

About Us

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

The Opportunity

As Partnerships Manager for VidCon, you'll drive revenue growth by developing strategic sponsorships and partnerships with leading consumer brands and creator economy companies across VidCon's diverse audience tracks: Community, Creator, Industry, and VIP. You'll be expected to learn and become proficient in the unique value propositions and sponsorship opportunities for each distinct audience segment. You'll join a dynamic team working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company.

Key Responsibilities

Multi-Audience Business Development & Sales

• Develop expertise in VidCon's four distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunities
• Identify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience segments
• Develop customized sponsorship packages that address the specific needs of each audience track
• Create cross-track sponsorship opportunities that maximize brand presence throughout the VidCon ecosystem
• Convert prospects into long-term partners through consultative selling approaches
• Achieve and exceed individual revenue targets and KPIs across all audience segments

Relationship Management

• Build and nurture relationships with decision-makers through high-touch engagement
• Host clients and prospects at events, creating memorable experiences that drive loyalty
• Collaborate with Account Management to ensure flawless execution of partner activations across all audience tracks
• Conduct post-event analysis to enhance future partnerships and drive renewals
• Develop expertise in matching brand objectives with the most appropriate audience segment(s)

Strategic Execution

• Create "Win-Win-Win" programs benefiting clients, VidCon, and our fan communities
• Develop innovative sponsorship concepts that authentically connect brands with creator culture
• Maintain detailed pipeline and activity reporting through Salesforce
• Contribute insights and opportunities during collaborative sales meetings
• Identify cross-selling opportunities between audience tracks to maximize partnership value

Qualifications

Experience & Skills

• 3-5+ years exceeding sales quotas in event sponsorship, experiential marketing, or media sales
• Proven track record of closing five and six-figure partnership deals
• Established relationships with brand marketers or B2B decision-makers in the creator economy
• Experience developing and presenting compelling sales proposals to senior executives
• Ability to quickly learn and become proficient in selling across diverse audience segments
• Proficiency with Salesforce (or similar CRM) and Microsoft Office applications
• Regular travel to events and client meetings is required, including potential international travel.

Attributes for Success

• Strategic mindset with ability to align client objectives with VidCon opportunities across multiple audience tracks
• Adaptability to understand and articulate value propositions for different audience segments
• Exceptional communication skills and high emotional intelligence
• Self-motivated with creative problem-solving abilities
• Collaborative team player who thrives in a fast-paced environment
• Passion for digital culture and the creator economy

What We Offer

• Opportunity to work with world-class brands and creators shaping digital culture
• Comprehensive training on VidCon's distinct audience tracks and their unique sponsorship opportunities
• Collaborative, innovative team environment with global resources
• Competitive compensation package including base salary and commission structure
• Front-row access to the evolving creator economy

• The pay range for this role is $70,000 plus commission
• This posting will expire 9/30

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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