Marketing Communications Specialist at Optoelectronics

OSI Systems companies have a long history of developing innovative solutions to bring a better quality of life to the world. With more than 30 years of combined experience in the field of optoelectronics our OSI Optoelectronics (OSIO) division is a diversified manufacturer of standard and custom photodiodes and optical sensors for used in aerospace, defense, commercial and medical applications.

We are one of the largest global manufacturers of optoelectronic devices, delivering engineering design support and manufacturing capabilities that include products for use in the defense, aerospace, medical, and industrial markets, among others. We utilize our world-class manufacturing facilities in the U.S., India and Malaysia to continue to put forth excellent engineering solutions aligned with efficient manufacturing to meet high-volume production requirements.

OSI Optoelectronics is seeking a Marketing Communications Specialist. This individual will support strategic growth and brand advancement and is responsible for developing, implementing, and overseeing communication strategies that effectively promote a company, its products, or its services. They will also bridge the gap between the organization and its target audiences, ensuring that messaging is consistent, engaging, and aligned with brand objectives.

• Demand Generation: Contribute to demand generation initiatives by supporting lead acquisition strategies, email marketing campaigns, and targeted outreach efforts.
• Content Creation: Aid in the development of high-quality compelling content, such as blog articles, newsletters, social media posts, marketing collateral such as brochures, technical papers, datasheets, product descriptions, and press releases
• Web Support: Collaborate with web developers to ensure marketing content is effectively integrated into the website, optimize user experience, and support web-based analytics and tracking implementations.
• Campaign Support: Lead the implementation, coordination, and monitoring of marketing campaigns across various channels, including digital, print, social media, and live events.
• Social Media Management: Lead with scheduling, posting, and monitoring content on social media platforms (e.g., Twitter, LinkedIn), ensuring alignment with the company’s brand and messaging standards.
• Data Analysis: Support the collection and analysis of marketing data—such as campaign performance metrics, website analytics, and social media engagement—to inform and refine marketing strategies.
• Customer Communication: Respond to customer inquiries via social media or email, upholding excellent customer service and fostering strong client relationships.
• Interdepartmental Collaboration: Collaborate with departments such as sales, engineering, and product development to ensure cohesive communication and unified branding efforts.
• New Product Launch: Responsible for managing the entire new product launch process, including launch planning, execution, and monitoring.
• Event Coordination: Assist in the planning and execution of marketing events, trade shows, webinars, and product launches.
• Market Research: Research industry trends, competitor activities, and customer preferences, providing actionable insights to the marketing team.
• Microsoft Dynamics 365 Customer Relationship Management (CRM) administration: Serve as the administrative lead for the D365 CRM module, overseeing user access, data integrity, process optimization, and troubleshooting to ensure the platform supports the marketing team’s objectives and overall business initiatives.
• Budget Tracking: Support the management of marketing budgets by processing invoices and monitoring expenditure in accordance with departmental guidelines.
• Uphold the company’s core values of Integrity, Innovation, Accountability, and Teamwork.
• Demonstrate behavior consistent with the company’s Code of Ethics and Conduct.
• It is the responsibility of every employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem.
• Duties may be modified or assigned at any time to meet the needs of the business.

Required

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline (or equivalent professional experience).
• 2+ years of relevant work experience.
• Solid understanding of marketing principles, campaign execution, and analytics.
• Strong written and verbal communication skills.
• Proficiency with social media platforms and digital marketing tools.
• Competence in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to collaborate effectively in a fast-paced, deadline-driven environment.
• Strong organizational and time-management skills.

Desired

• Experience with Microsoft Dynamics 365 Customer Relationship Management (CRM) module.
• Familiarity with web development workflows and collaboration tools (e.g., CMS platforms, HTML/CSS basics, Google Tag Manager, or web analytics).
• Experience working with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Paid Media Experience (Google Ads, Linkedin Ads, etc.)
• Exposure to email marketing platforms (e.g., Mailchimp, HubSpot).
• Understanding of SEO/SEM principles and digital tracking tools.

Please review our benefits here: Life at OSI
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location and date of hire. Please note that the salary information shown above is a general guideline only. Salaries are based upon candidate experience and qualifications, as well as market and business considerations.

NOTICE TO THIRD PARTY AGENCIES

OSI Systems, Inc. and its subsidiaries (collectively “OSI”) does not accept unsolicited resumes from recruiters or employment agencies. If any person or entity, including a recruiter or agency, submits any information, including any resume or information regarding any potential candidate, without a signed agreement in place with OSI, OSI explicitly reserves the right to use such information, and pursue and/or hire such candidates, without any financial obligation to the person, recruiter or agency. Any unsolicited information or resumes, including those submitted directly to hiring managers, are considered and deemed to be the property of OSI. 

Equal Opportunity Employer - Disability and Veterans

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Poster Link:

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf 

OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems, turnkey security screening solutions and related services; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others.