VP of Sales - Corporate at The Antigua Group Inc

Description

Executive Sales Leadership

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Develop and execute a forward-thinking, multi-year sales strategy aligned with business objectives and market opportunities, while leading national, regional, and independent sales efforts to achieve company-wide revenue goals

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Build and maintain senior-level relationships with clients, distributors, and industry influencers to drive strategic partnerships and growth, leveraging a strong network to accelerate access to key accounts in the corporate and promotional apparel space

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Evaluate the current sales force to identify capability gaps and opportunities for optimization and realignment

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Collaborate with executive leadership to align sales strategy with product development, marketing, and operations across the organization

Leadership and Team Development

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Recruit, mentor, and lead a high-performing sales team, including national, regional, and independent leaders

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Establish a disciplined sales culture grounded in accountability, coaching, and continuous improvement by setting clear KPIs and providing ongoing feedback and strategic guidance to elevate team performance

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Implement sales training programs that strengthen team capabilities and promote a culture of excellence

Sales Operations and Infrastructure

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Oversee the implementation of CRM systems (e.g., Salesforce) and introduce scalable sales processes and tools to improve productivity, pipeline management, forecasting, and reporting accuracy

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Foster close collaboration between sales, marketing, and product teams to ensure cohesive go-to-market execution and strengthen customer retention

Product Partnership and Merchandising Insight

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Partner with product and merchandising teams to influence future assortments by serving as the voice of the customer throughout the 18-month product development cycle, from concept to delivery.

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Translate sales and customer insights into actionable product strategies, helping craft internal narratives that connect market demand to merchandising and business decisions

Industry Engagement and Brand Positioning

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Represent Antigua at key trade shows, industry events, and client meetings to strengthen brand visibility and market presence

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Serve as a thought leader within the corporate and promotional apparel space, telling a compelling story about Antigua’s value, innovation, and strategic vision

Requirements

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred

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10+ years of progressive sales leadership experience, including 5+ years in a leadership role

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Proven success in scaling sales teams and delivering multi-million-dollar revenue growth

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Extensive network and proven relationships within the corporate and promotional apparel industry with deep understanding of the B2B promotional space and apparel-specific market dynamics

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Strong financial fluency, including experience managing forecasts, budgets, and P&L accountability

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Proficiency in Salesforce and other CRM platforms, with a data-driven approach to sales leadership

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Willingness to travel to support national and regional sales initiative

Skills and Competencies

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Strategic planning and execution

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Executive-level team leadership and talent development

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Sales process assessment and optimization

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Cross-functional collaboration across product, marketing, and operations

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Negotiation and relationship management

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Analytical mindset with strong decision-making skills

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Ability to influence internal and external stakeholders

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Strong communicator and compelling storyteller

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Skilled at coaching and motivating teams with a disciplined, accountable leadership style

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Confident and credible with senior-level buyers and large distributors

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Comfortable operating in fast-paced, growth-oriented environments