- Senior
- Office in Atlanta
Description
Sweathouz is on a mission to make wellness social, accessible, and results-driven. We’re growing fast and we’re looking for a Director of Growth Marketing to fuel that growth by leading our paid media strategy.
As a senior leader on our marketing team, you’ll own the playbook for digital acquisition, drive measurable performance, and coach a talented team of media buyers. This is a high-impact role where analytical rigor meets creative experimentation, and your campaigns directly power new member acquisition and studio growth.
What You’ll Do
- Lead paid media strategy across Meta, Google, YouTube, TikTok, programmatic, and emerging channels
- Manage and mentor a team of media buyers, ensuring scalable and effective campaign execution
- Translate marketing goals into channel-specific targeting, KPIs, and budgets
- Partner with creative, content, and brand teams to develop high-performing assets
- Monitor performance daily and deliver clear insights to senior leadership
- Run A/B and multivariate tests to optimize bidding, creative, and audience segmentation
- Drive continuous improvement on key performance metrics (CPL, CAC, ROAS, CPA, LTV)
- Collaborate with finance and analytics teams on attribution, ROI modeling, and budget pacing
- Be hands-on with media buying in the early stages, while building toward scalable team execution
Requirements
What We’re Looking For
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 5+ years of experience in digital marketing or media buying with measurable ROI accountability
- 2+ years of team leadership experience; proven ability to mentor and grow talent
- Expert in Meta Ads Manager, TikTok Ads Manager, Google Ads (YouTube), and campaign tracking tools
- Advanced Excel/Google Sheets skills (experience with Looker or Tableau is a plus)
- Strategic thinker with a data-driven mindset, eager to test, learn, and iterate
- Strong communicator who can turn numbers into clear recommendations
