Hybrid Events Marketing Manager at Greenfield Savings Bank

Event Marketing Manager

Location: Greenfield, MA

Department: Marketing

Reports To: VP, Marketing

Position Summary

We’re looking for a creative, detail-driven Event Marketing Manager to lead the planning and execution of community and internal events that strengthen our brand presence and deepen audience engagement. This isn’t just a logistics role. You’ll bring energy, strategy, and fresh thinking to every experience you help create. While event management is your primary focus, you'll also have opportunities to contribute to broader marketing efforts. These may include web content creation, SharePoint intranet updates, social media and SEO strategy, brand initiatives, and other communications projects.

You’re part event architect, part marketing generalist, 100% brand champion.

Key Responsibilities

· Serve as the primary planner and point of contact for all internal and external bank-sponsored events.

· Collaborate with departments and committees (e.g., Community Contributions, Employee Engagement, Wellness, DEI) to understand objectives and translate them into thoughtful, on-brand experiences.

· Lead all logistics planning, including venue selection, booth design, volunteer staffing, room layout, A/V, tech requirements, guest flow, signage, and materials.

· Coordinate across departments to ensure smooth execution and communicate updates or last-minute changes clearly and proactively.

· Maintain a high standard of customer service and professionalism at every touchpoint.

· Monitor budgets, track event expenses, and assist with training, workflow, and department planning.

· Jump in on broader marketing projects as time and interest allow.

Who You Are

· Creative: You bring fresh ideas and creative flair to every project.

· Organized: You can juggle priorities, timelines, and vendor calls like a pro.

· People-focused: You communicate clearly and build positive relationships with internal teams and community partners.

· Flexible: You're energized by change and love finding new ways to solve problems.

Qualifications

· Willingness to work occasional evenings/weekends and travel throughout western MA as needed.

· Bachelor’s degree in marketing, communications, business, or a related field.

· 5+ years of event planning or event marketing experience.

· Strong verbal and written communication skills.

· High attention to detail and strong organizational chops.

· Confident managing multiple projects simultaneously.

· Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

· Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) a plus.

· Valid U.S. driver's license required.

Greenfield Savings Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity and/or expression, national origin, disability status, protected veteran status, age, marital status, or any other protected class.