- Professional
- Office in Singapore
Key Job Accountabilities: He/she contributes to launch development, counter opening, and mega event/popup management, as well as budget control. Launch Development - Planning PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation Visual – process cropping adaptation, planning with language strategy and validation Retro planning – implement launches following marketing calendar in a timely manner Launch Development - Execution Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor Report – maintain systematic photo report & records for presentation or review use Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance Counter Opening Closely collaborate with Retail Design & Project Coordination teams Estimate opening costs of VM collaterals Integrate a precise list of VM materials for Project Coordination logistics arrangements Customize production of specific staging PLV Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram) Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches Function as gate keeper to prevent Retail Design teams from various counter configuration’s development Mega Event / Popup Contribute VM expertise for PR / KOL / media purposed events Proceed project bidding to nominate appropriate vendors Provide technical and practical advices Participate factory check for structural review and QC Retail & Merchandising Department Communication Hub Facilitate decision making through communication and negotiation Within Merchandising team – between RD & PE Within L’Oréal – between DMI / TRM / Asia Zone Within L’Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development External – Contractors & vendors / Design Agency / Retailers / Airport Authorities Budget Formulate annual budget and review periodically PLV development for both newness & institutional (order from DMI / Asia Zone / local production) Counter update cost (visual printing, guideline and installation) Promotion cost (design, production, installation and photo shooting) Key Skills: Master Retail Design Fundamentals Expresses and decodes brand’s image/value & sense of purpose Understands & Integrates Market ‘specificities Understands customer path & shopper experience’s rules Leads design prospective & innovation Designs Customer Centric Retail Concept Uplifts brand’s visual identity to build customer centric retail concepts Creates and designs visual concept to animate in a consistent customer path, launches and catalogue Defines & ensures high quality standards Delivers Operational Implementation with Excellence Adapts the retail concept according to the distribution channel or customer profile Ensures technical and legal compliance regarding the production Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience Pilots & Monitors RD’s efficiency in line with timelines and budget Act as a Business Driver Guaranties the ROI of POS in line with business objectives Negotiates with retailers about staging and implementations Monitors POS performance and drives it according to local strategy Requirements: Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline Minimum 3 years’ experience in visual merchandising, strong in project management, PLV developments in retail business. Sense of budgetingFluent in English and Chinese Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup Motivated, organized and detail-oriented; able to work independently
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