Hybrid Player-Coach SDR Leader at Woliba

About Woliba

Woliba is on a mission to revolutionize workplace wellness by consolidating wellness, engagement, recognition, and rewards into a single, cost-effective platform for employers. We help companies improve engagement, retention, culture, and wellbeing while reducing software costs by up to 40%.

We’re looking for a high-energy, self-motivated Player-Coach SDR Leader who can generate pipeline while building a scalable outbound sales process.

Role Overview

In this hybrid role, you will be both a top-performing SDR (generating Sales Qualified Leads) and the coach who builds, trains, and manages a small SDR team. You’ll be the first point of contact for potential clients, representing Woliba’s value proposition and creating a strong foundation for our outbound sales efforts.

Key Responsibilities

As a Player:

• Prospect into target accounts via phone, email, LinkedIn, and events to generate Sales Qualified Leads (SQLs).
   
• Qualify inbound leads and nurture them into meetings for the sales team.
   
• Develop tailored outreach strategies to engage HR leaders, CFOs, and other decision-makers.
   

As a Coach:

• Build and refine Woliba’s SDR playbook, including scripts, cadences, messaging, and KPIs.
   
• Train and mentor a junior SDR to ramp quickly and hit targets.
   
• Monitor SDR metrics, provide feedback, and optimize performance.
   

Cross-Functional Collaboration:

• Work closely with Marketing on campaigns and lead-gen initiatives.
   
• Partner with the AE team to ensure smooth handoffs and high meeting-to-opportunity conversion rates.
   
• Provide feedback to leadership on market trends, objections, and buyer personas.
   

What We’re Looking For

• 3+ years in an SDR or BDR role, with at least 1 year in a leadership or mentorship capacity.
   
• Proven track record of hitting and exceeding SQL quotas.
   
• Strong understanding of outbound prospecting and modern sales tools (HubSpot, Outreach/Salesloft, LinkedIn Sales Navigator, etc.).
   
• Excellent communicator with the ability to inspire and coach.
   
• Comfortable balancing individual quota-carrying work with team leadership.
   
• Passion for wellness, engagement, and HR technology is a plus.
   

Compensation & Perks

• Competitive base salary + commission + bonus tied to team performance.
   
• Equity potential based on performance and contribution to revenue growth.
   
• Opportunity to shape the outbound sales engine from the ground up.
   
• Collaborative, mission-driven culture.
   

Why This Role is Exciting

You’ll get the rare opportunity to build and sell at the same time, owning both the playbook and the early wins. There is a ton of room for growth as we scale the team and expand into new markets, meaning you could evolve into a full leadership role with greater responsibility, equity, and influence over the company’s direction. If you thrive in a high-growth environment and want to be a key player in scaling a wellness tech company, this is your chance.