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Hybrid Senior Product Marketing Manager Senior Product Marketing Manager

Arlon Graphics · Fully, Valais, Switzerland (Remote) · Switzerland · Hybrid

About the job

Description

The Senior Product Marketing Manager will drive the performance of product portfolios and execute initiatives to maintain Arlon's global leadership in Graphic Films. Key responsibilities include developing product roadmaps and Go-to-Market strategies, engaging with customers to understand market trends, and working with cross-functional teams in a fast-paced technical environment. This role reports to the Vice President of EMEA & Global Growth, with an indirect reporting line to the Director of Product Management & Development.

Key Responsibilities
  • Market Analysis & Strategy: Conduct market research and competitor analysis to identify trends and opportunities. Lead product positioning and Go-to-Market strategies.
  • Product Roadmap & Positioning: Develop and execute product roadmap strategies. Collaborate cross-functionally to create product marketing strategies and provide training on product value propositions.
  • Product Opportunities: Build relationships within the industry to identify new product and innovation opportunities.
  • Growth Enablement: Lead product lifecycle assessments and align portfolio priorities with sales initiatives. Communicate product vision and strategy to leadership and stakeholders.

This role requires a candidate comfortable with a technical product manufacturing environment and skilled in engaging with cross-functional teams to develop and manage products aligned with the company’s vision.

Requirements
  • Bachelor’s degree in business, marketing, or relevant technical field of study
  • 10+ years of product management and marketing experience
  • 5+ years of experience in wide format graphics or signage markets. Experience with global industry knowledge a plus.
  • Proven track record in driving product roadmap and strategies to manage successful products from ideation to launch.
  • Experience with new product development process methodology (i.e. stage gate process) to create new products that meet required specifications.
  • Excellent communication, leadership, and collaboration skills to work effectively with cross functional teams.
  • Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
  • Extremely well organized and effectively focused, with excellent tracking and follow-up skills.
  • Skilled in Microsoft Office: Word, PowerPoint, and Excel (analysis, pivot tables, vlookups).
  • Strong communication skills in the English language (verbal, written, written, presentation, inter-personal)
  • Is personally guided by, espouses, communicates, and works with, and through, values of Integrity, Excellence, Inspirational, Teamwork and Accountability (Arlon’s Core Values). Demonstrates strong commitment to organizational goals and acts in the best interest of the company.
  • Flexibility and availability to work as required by business needs (including, but not limited to, after regular business hours, during holidays, across multiple time zones).
  • Valid travel documents and driver license
  • Prior experience in a related industry such as commercial graphics, labels, digital printing, automotive restyling market, adhesives, films, inks, coatings, or prior experience in a manufacturing environment a plus.
  • SAP experience a plus