Director of Global Channel Marketing bei Sophos

Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.

 

Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.

 

Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

The Director of Global Channel Marketing is responsible for building content and programs that drive partner engagement, pipeline growth, and revenue acceleration across corporate and channel priorities.  This role partners closely with regional channel marketing, product marketing, enablement, and communications teams to ensure we scale demand through our partner GTM models, including MSPs, resellers, and strategic alliances.

Partner Campaigns & Demand Generation

• Design integrated, multi‑touch channel campaigns that drive awareness, enablement, pipeline, and revenue for Sophos corporate and channel priorities through our partner ecosystem
• Build and execute channel programs aligned to Sophos’ campaign framework of “learn, promote, sell” while supporting various partner models, including MSPs, resellers, and strategic alliances.
• Collaborate on scalable frameworks for partner campaigns and programs that can be deployed globally and adapted regionally.
• Partner with demand generation, product marketing, and regional marketing teams to ensure strong execution and measurable outcomes.

Measurement & Optimization

• Define KPIs and reporting frameworks to measure channel marketing performance.
• Use insights and data to continuously optimize programs and prioritize investments.

Cross Functional & Global Collaboration

• Work closely with regional marketing leaders, channel operations, product marketing, PR, and corporate communications.

Required

• 8+ years of B2B marketing experience, with significant focus on channel or partner marketing.
• Proven experience working with MSPs, resellers, alliance partners, or indirect sales models—preferably in cybersecurity, SaaS, or enterprise technology.
• Strong strategic thinking combined with hands‑on execution capability.
• Experience working with a PRM platform to execute a content strategy.
• Strong cross-functional collaboration skills and expertise in developing partner value prop messaging.
• Use of AI tools actively and fluently across day-to-day work, including developing content and messaging, building and maintaining frameworks, data analyzation, and effective communications.

Preferred

• Experience in cybersecurity or managed services marketing.
• Familiarity with MDF programs and partner enablement platforms.

 

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At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.

 

·   Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.

·   Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

·   Employee-led diversity and inclusion networks that build community and provide education and advocacy

·   Annual charity and fundraising initiatives and volunteer days for employees to support local communities

·   Global employee sustainability initiatives to reduce our environmental footprint

·   Global fitness and trivia competitions to keep our bodies and minds sharp

·   Global wellbeing days for employees to relax and recharge 

·   Monthly wellbeing webinars and training to support employee health and wellbeing

 

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.   We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team.  All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know. 

 

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