Senior Field Marketing Manager bei Appzen

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.

At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work.

To learn more, visit us at www.appzen.com.

We're looking for a sharp, strategic, and energized Senior Field Marketing Manager to take our regional marketing motion to the next level. This is an opportunity to shape the strategy, lead with data, and directly impact revenue growth across a key territory.

 

You'll serve as the marketing partner to regional sales leadership, owning the full field marketing playbook for your region: from high-impact executive experiences and demand generation programs to account-based initiatives that move the needle on pipeline. You bring a builder's mindset, a bias for action, and the ability to zoom in on logistics while keeping a sharp eye on the bigger picture.

Own the regional field marketing strategy in close partnership with sales leadership, translating territory goals into integrated marketing plans that drive qualified pipeline and accelerate deals

Act as the strategic marketing voice in regional QBRs, pipeline reviews, and account planning sessions, contributing meaningfully to territory planning and investment decisions

Design and execute a portfolio of regional programs, from flagship conferences and executive roundtables to intimate VIP dinners, partner activations, and account-based plays

Build repeatable program frameworks and scalable playbooks that the broader field marketing team can leverage

Manage a significant regional marketing budget with full accountability for ROI, knowing how to prioritize spend and double down on what's working

Track, analyze, and report on program performance, pipeline influence, and marketing-sourced revenue in Salesforce; bring insights that shape future investment decisions

Partner with Demand Gen, Content, and Product Marketing to bring integrated campaigns to life in the field

Rally stakeholders, align priorities, and drive execution across a matrixed organization

Identify gaps and opportunities in the field marketing engine and proactively drive improvements to processes, tooling, and best practices

Help mentor and develop junior members of the field marketing team, sharing playbooks and raising the overall craft

6-10 years of experience in B2B field marketing, demand generation, or event marketing, with SaaS or high-growth tech strongly preferred

A track record of building and executing regional marketing programs that have measurably impacted pipeline and revenue

Experience owning and managing large marketing budgets with clear accountability for performance

Strong strategic instincts balanced with a roll-up-your-sleeves approach to execution

Deep fluency partnering with sales, earning trust and delivering programs that sales teams are excited to support

Proficiency in Salesforce, HubSpot, or equivalent MAP/CRM tools; comfortable building reports and dashboards that tell a clear story

Exceptional project management skills, with the ability to manage multiple complex programs simultaneously

Willingness to travel up to 40%, depending on territory

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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