Sr. Marketing Manager bei MLabs

Description

Senior Marketing Manager - Stablecoin Infrastructure

Location: Based in EST timezone. Agora have a major preference for people who will work hybrid. Their office is in Jersey City.

Remote | Full-time

Compensation: $160K - $220K

Our client is a high-performance financial technology organization dedicated to transforming the global movement of money. Backed by premier investors, including Paradigm and Dragonfly, the firm is constructing a next-generation stablecoin infrastructure designed to be faster, more global, and more efficient than traditional siloed systems. By developing a full-service platform for issuing and integrating programmable stablecoins, the organization aims to provide developers, fintechs, and institutions with a seamless, trusted, and ubiquitous digital dollar stack.

The team combines the rigorous discipline of institutional finance with the creative agility of a crypto-native startup. Joining this mission-driven group means entering a tight-knit environment that prioritizes clear thinking, extreme ownership, and technical excellence. Our client is seeking a strategic Senior Marketing Manager with deep expertise in fintech or the blockchain industry to lead marketing strategy and drive growth within a highly regulated landscape.

Key Responsibilities

Strategic Planning & Leadership

• Market Strategy: Develop and oversee multi-channel marketing strategies tailored to the fintech, crypto, and payments sectors.
• Brand Positioning: Lead brand messaging and thought leadership initiatives to build institutional credibility and trust in emerging markets.
• Cross-Functional Collaboration: Partner with product, compliance, and sales teams to ensure go-to-market strategies align with both market opportunities and global regulatory obligations.

Campaign Development & Execution

• Integrated Campaigns: Plan and execute marketing campaigns across digital, event, and PR channels, prioritizing educational content and regulatory adherence.
• Optimization: Utilize data-driven insights and A/B testing to refine campaign performance and maximize impact.

Performance Analysis & Insights

• Data Monitoring: Track marketing performance through advanced analytics tools to provide insights for continuous improvement.
• Reporting: Prepare comprehensive monthly and quarterly reports on lead generation, conversion rates, and campaign outcomes.
• Market Intelligence: Maintain an up-to-date understanding of crypto market trends, the competitive landscape, and evolving global regulatory requirements.

Interview Process

1. Initial Interview: A strategic discussion with the CEO to review professional background and alignment with the firm's mission.
2. Product Alignment Interview: A call with the Head of Product to discuss go-to-market strategies, technical understanding, and cross-functional collaboration.

Requirements

• Experience: Proven success in a senior marketing role within the fintech, crypto, or blockchain industries, specifically navigating regulated markets.
• Strategic Growth: A track record of driving brand growth, demand generation, and customer engagement through both creative and analytical approaches.
• Technical Proficiency: High level of expertise in marketing analytics, CRM platforms, and automation tools (e.g., HubSpot, Salesforce, Google Analytics).
• Communication: Exceptional ability to translate complex financial and technical concepts into clear, trust-building narratives.
• Mindset: An entrepreneurial spirit suited for an individual contributor role with the ambition to scale into a management position as the organizational scope increases.
• Market Knowledge: Deep understanding of stablecoins, decentralized finance (DeFi), and the broader financial technology ecosystem.

Benefits

• Impact: The opportunity to build foundational infrastructure for the future of global finance.
• Growth: A clear path toward leadership as the team and product suite expand.
• Culture: A mission-driven, high-velocity environment that supports professional development without ego.
• Stability: Direct involvement with a firm backed by world-class venture capital leaders.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing [email protected].

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