Product Marketing Manager, Startup Ecosystem and Industry Marketing bei Google

Product Marketing Manager, Startup Ecosystem and Industry Marketing

corporate_fare Google place Bengaluru, Karnataka, India; Gurugram, Haryana, India; +2 more; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

info_outline

XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: Bengaluru, Karnataka, India; Gurugram, Haryana, India; Mumbai, Maharashtra, India .

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• 5 years of experience in business-to-business product marketing, industry marketing, or startup ecosystem management.

• Experience launching marketing programs targeting specific personas (Developers, CxOs) or verticals (FinTech, Manufacturing).

• Experience working with cross-functional teams, including Sales, Engineering, and Partners.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Identify segments and channels for largest potential opportunity and conversion by Google Cloud.

• Conceptualize large funnel inbound programs for startups and joint marketing programs with consulting partners.

• Architect demand engine for above programs with digital inbound, outbound marketing, high quality events and account based marketing and community conceptualization for startups working with Google for startups.

• Run inbound and outbound campaigns for startups and collaborate with partners to run enterprise demand campaigns for transformation.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC_KnowYourRights_10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .

If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.