Senior Insights Analyst bei The Economist Group

The role:

In this role you will be analyzing data from a range of sources (including Salesforce CRM & Marketing Cloud, and Google Analytics/Amplitude) and using it to influence all aspects of B2B decision making. 

You will partner with sales and marketing teams to help them identify the best leads and understand the drivers behind new business growth. 

Working with the Product, customer success and retention teams you will help to identify opportunities to grow customer engagement and drive up- and cross-sell rates.

The B2B business has big ambitions, so this role is a unique opportunity to influence the shape of this part of The Economist’s business. From helping us to define the right KPIs and commercial model, to identifying opportunities to innovate using AI and machine learning, this is more than just another B2B analysis role. You will be working closely with a wide range of stakeholders including; senior leadership, product, sales, marketing, customer success and CRM, as well as peers in the data, insights, research and strategy teams.

What we’re looking for:

We are seeking a candidate with prior experience performing data analysis for a B2B subscription business and a strong aptitude for generating insight from large datasets. 

Experience analysing raw datasets in SQL is a requirement, but the ability to tell stories and generate insight from the data is what really matters. Candidates with relevant experience but needing to improve their technical skills by working as part of a diverse team are welcomed.

We believe data is essential to the success of our business. This role is an opportunity to lead the delivery of insights that impact real decisions being taken every day at The Economist Group

Accountabilities

How you will contribute:

• Collaborate closely with business teams (Product, Marketing etc) to understand their needs and acquire data from partners and agencies relating to campaign performance
• Agree KPIs for measuring performance and establish appropriate reporting for the sta
• Participate in strategic discussion and make recommendations based on insights you uncover
• Proactively identify insights to bring more visibility on usage patterns, customer experience, content consumption patterns and types
• Build relationships with key business teams like marketing, product & Editorial, to understand their needs, objectives, mindsets and pain points and design analysis and insights that support them
• Generate Insights by combining multiple data sources to generate joined up view of customer activities, behaviours
• Support regular reporting of performance of b2b products, products usage and insights for editorial teams around the content consumption patterns
• Participate in the product roadmap process, campaigns delivery, identifying and sizing opportunities in data and help define measurement framework, set target metrics, and measure progress against goals

The ideal skills and attributes for this role include:

• Ability to examine data critically to extract meaningful insights
• Ability to work with large datasets using SQL (must) to query and manipulate for aggregation and exploration for identifying patterns and insights
• Experience in producing insight from large datasets to work on use cases like Client Retention analysis, Factors affecting usage patterns and product renewals, Churn Analysis and similar other use cases
• Experience working with data from Salesforce CRM and marketing cloud, and web analytics data (Google Analytics, Amplitude etc)
• Experience working with BI tools like Tableau
• Experience working with data from multiple data systems and databases
• Ability to communicate findings clearly to non-technical colleagues
• The following would also be advantageous
• Good grasp on statistical analysis along with causal inference.
• Experience working with R, Python for EDA, data modelling etc
• Experience working in a digital subscription or online retail business

To succeed in the role you must have:

• A meticulous approach to all work, completed to high level of quality
• The ability to work on your own with conviction to prioritise workload
• Excellent communication skills (written and verbal)
• Team work
• A professional, polite and positive demeanour

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