Marketing Manager, Little Brown bei Hachette Book Group
Hachette Book Group · New York, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in New York
TITLE: Manager, Little Brown | DATE: October 2025 |
FLSA/CATEGORY: Exempt | DEPARTMENT: Marketing-LB |
LOCATION: New York | REPORTS TO: Senior Director of Marketing |
- Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
- Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
- Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
- Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
- Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
- Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
- Manage promotion plans and budgets for each title campaign
- Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
- Strategize and contribute to social media and DTC email efforts for both imprints
- BS degree in marketing, literature, or a related field
- 3-5 years’ experience in marketing with a demonstrated ability to innovate, manage high-profile initiatives, and deliver results. Experience with franchise and platform authors a plus.
- Fluency in key marketing concepts and tools including email, social media marketing, and digital marketing.
- Experience in creating decks and presentations and presenting in front of large groups including internal meetings and with outside clients
- Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Excellent written and verbal communication skills
- Proven ability to work within a fast-paced, deadline-driven environment
- Proficiency in marketing research, digital/statistical analytics, and social media tracking tools
- Proactive problem-solver who is collaborative, highly organized, self-motivated, goal-driven, and detail-oriented
- Canva/Photoshop/InDesign experience, knowledge of video editing, WordPress, and animation programs a plus