Content Marketing Specialist (Copywriter) bei Delta Dental of Arizona

Description

Delta Dental of Arizona (DDAZ) seeks a creative, enthusiastic individual with excellent copywriting and content marketing skills for a hybrid role at their headquarters in Scottsdale.

If you love words, storytelling and turning ideas into compelling content, you might be just who we’re looking for! Reporting to the Corporate Communications Manager and working closely with teams across the company, you’ll be our go-to content creator for everything from blog posts and white papers to flyers, emails and webinars. You’ll help shape our voice, keep messaging consistent and on-brand, and make sure our value shines through in every word.

We’re looking for someone who can switch gears effortlessly—from writing educational content that builds awareness to crafting persuasive copy that drives action. You’re passionate about understanding stakeholder personas, including their interests, fears and motivations, to find imaginative and unexpected ways to attract, engage and sell to them through your content marketing efforts. You should also be fluent in SEO best practices (think keyword research, on-page optimization and link building) and know how to make Google and answer engines fall in love with our web content.

This role is perfect for a creative thinker who knows how to connect with both business decision-makers (B2B) and everyday consumers (B2C). If you stay on top of content marketing trends, geek out over great copy and thrive in a fast-paced, collaborative environment, let’s talk!

Key Responsibilities

• Write and edit a wide range of engaging B2B and B2C content such as web copy, blogs, email campaigns, newsletters, flyers, webinars, video scripts, reports and white papers.
• Transform complex messaging into clear, compelling content tailored to audience personas and reading levels, while effectively communicating the value proposition.
• Ensure all submitted copy is written in AP Style, meets high standards of excellence and is free from grammatical, syntactical and other errors.
• Collaborate with the Search Marketing Manager to craft and optimize site content for search engines (SEO), boosting organic traffic with strategies like on-page SEO, link building and keyword research.
• Conduct ongoing keyword research, competitor analysis and implement SEO best practices to improve search rankings and organic traffic.
• Conduct research and gather essential information, leveraging internal resources and external sources as      necessary to inform content copy
• Play a key role in developing, executing and refining the content marketing strategy to support business objectives, lead generation and customer retention.
• Work with the Corporate Communications Manager to create and manage a detailed content calendar, overseeing its execution to ensure the timely delivery of content.
• Create content marketing campaigns to increase brand awareness, drive prospects through the funnel and retain customers.
• Collaborate with the Sr. Graphic Designer to develop and refine impactful content and visuals including flyers, infographics, videos and presentations.
• Coordinate the review and approval of all copy content through senior marketing and communications leadership, project teams and internal legal resources.
• Publish content to the appropriate channels, including web, email and social media.
• Analyze content performance using analytics tools, generate actionable insights and optimize future content based on data to maximize ROI.
• Manage multiple projects simultaneously, ensuring deadlines are met and stakeholders are kept informed.
• Establish and maintain a current and archived content management library of resources, ensuring accessibility and organization of content assets for seamless retrieval and utilization.
• Maintain a working knowledge of DDAZ product offerings, as well as health and wellness industry trends and news.
• Uphold branding and style guidelines in all DDAZ communications to remain compliant with Delta Dental Plans Association standards.
• Additional tasks and projects as assigned.

Requirements

• Bachelor’s degree or equivalent experience in marketing, journalism, communications or related field
• 4+ years of professional experience in copywriting and content marketing, with a proven track record of driving measurable results
• Strong writing, editing and proofing skills—candidates may be asked to submit writing samples
• Demonstrated expertise in writing web copy and blog articles optimized for SEO.
• Strong analytical skills; experience using Google Analytics and SEO tools (SEMrush, Moz, Ahrefs, etc.) to inform content strategy.
• Experience managing content calendars and executing multi-channel campaigns.
• Proven ability to work in a team environment across multiple departments
• Motivated, self-starter who can work independently and efficiently in a fast-paced environment and exhibits curiosity, attention to detail and effective time-management skills
• Proficiency in a PC computer environment using Microsoft 365.

Preferred

• Experience with WordPress, Marketing Cloud, Asana, Sprout Social or similar tools.
• Experience in healthcare, dental, vision, wellness or insurance industries.

About Delta Dental of Arizona

Delta Dental of Arizona’s vision is simple: healthier lives for everyone. That’s why we’ve made it our mission to create a path to better health and wellness. We’re transforming from a single line insurance company to a multi-line health and wellness organization with a foundation that has awarded millions in grants to nonprofits who care for our most vulnerable residents.

Our employees enjoy competitive compensation and comprehensive benefits, including medical, dental, vision, 401(k), student loan assistance, six weeks of paid parental leave, volunteer PTO, and a culture that embraces collaboration, service, integrity, and inclusion. At about 150 employees, we cultivate a work community where all employees are known by name, and everyone’s contributions are visible, noticed, and celebrated. 

The starting pay for this role includes a base salary of $74,200 – 91,800.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

Salary Description

$74,200 – 91,800