- Senior
Description
- Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives.
- Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate.
- Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges.
- Develop & execute scalable campaigns that allow us to drive engagement within our priority segments.
- Create a connected, customer-first experience at regional and national events to promote awareness and drive demand.
- Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed.
- Communicate ABM program performance and status of top accounts to key stakeholders and leadership.
- Experience working at a B2B technology company, preferably SaaS.
- A strong partner who can collaborate cross-functionally, manage by influence, and hold their own in discussions with senior leaders.
- Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards.
- Experience using Project management tools to keep projects on track and ensure they are completed on time.
- A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.
- A self-starter who can initiate and complete new projects, measure the impact, and scale as necessary.
- 5+ years of experience in field marketing or marketing.
- Deep understanding of marketing channels and tactics to leverage in account-based initiatives.
- Experience with Salesforce, Mindtickle, or similar tools.
- Commitment to travel to regional and/or national events.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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