Director Of Franchise Development bei None

Director of Franchise Development - Job Description

Job Summary:
The Director of Franchise Development is responsible for qualifying and leading candidates through every phase of Ellie Mental Health’s franchise sales process—from initial contact to signed agreement. This is a high-accountability role requiring excellent communication, process management, and franchise compliance expertise. You’ll serve as the primary point of contact for prospective franchisees reporting to the Vice-President of Franchise Development.

 Primary Responsibilities:

• Lead and manage candidates’ interactions from initial call to Meet the Team Day, to Franchise Agreements Execution.
• Personally book, confirm, and conduct all sales calls following the Mutal Evaluation Process (MEP)- Including: Initial Call, Marketing and Operations, Unit Economics, Mapping, FDD Review, and Agreement Execution.
• Ensure all candidates interactions in CRM (currently HubSpot) are up to date, including pipeline stages and all call notes are accurate and updated immediately.
• Maintain momentum by scheduling next steps during live calls; minimize delays and drop-off.
• Reengage no-shows and reschedules through follow-up calls, texts, and CRM workflows.
• Manage pipeline of 20–40 active candidates across multiple stages with urgency and precision.
• Develop and maintain relationships with various broker groups.
• Respond to territory checks in a prompt manner and work with broker referrals upon receipt.
• Ensure adherence to all FTC and franchise registration state requirements throughout the process.
• Send and track FDDs; confirm receipt and compliance for all parties involved.
• Manage execution of franchise agreements by agreed timelines.
• Confirm candidate documentation (Franchise Application, bios, forms, statements) is complete and accurate before Meet the Team Day.
• Attend Broker Conferences or events as needed to represent and promote the brand.
• Other duties as assigned or required.

 Competencies (Knowledge, Skills, & Abilities): 

• Deep knowledge of the FDD process and franchise regulatory requirements
• Excellent time management and follow through abilities.
• Proven track record of managing full-cycle franchise sales and meeting performance targets
• High-level CRM proficiency (HubSpot preferred) with meticulous pipeline organization
• Excellent communicator, natural relationship builder, and confident closer
• Excellent presentation to serve as the brand’s front-line representative and educator throughout the sales journey.
• Excellent time management and ability to work independently to maintain proactive communication via calls, texts, emails, and CRM automations.

  Education and Experience: 

• Bachelor Degree or 3+ years of experience in Franchise Development 
• CFE a plus but not a requirement 
• 5+ years in franchise development or franchise brokerage

  Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Consistently uses a computer and/or other office equipment.
• Consistently uses a variety of computer applications, including video chat 
• Simultaneously communicates over the phone while using computer applications
• Must be able to remain in a stationary position 80% of the time. 
• Occasionally lift up to 10 pounds for office needs.
• Minimally required to stoop, kneel, crouch, or crawl.
• Occasionally move or walk within an office environment.
• Travel 0-25% - Travel is expected for Monthly Meet the Team Day and occasionally to broker groups’ events to represent and promote the brand

  Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.