Digital Engagement Director bei Nusenda Credit Union

Nusenda Credit Union is dedicated to excellent member service, care for our community, and being a great place to work. We strive to make a positive difference in the lives of our members and the communities we serve to help them achieve their financial goals. Diversity, equity, and inclusion are part of our culture and values.  

As an employer of choice, we invest in people and their careers. Our competitive employee benefits include several health and wellness options, competitive 401(k) matching contributions, professional development, and tuition assistance and more! 

Thank you for your interest in joining the Nusenda team! 

We are currently seeking a Digital Engagement Director to join our organization. As the Digital Engagement Director, you will manage the digital team and tools, including daily operational tasks, employee performance and development. You'll be responsible for developing and executing comprehensive marketing strategies to engage audiences across multiple digital channels and implement optimization of digital member experience through Search Engine Optimization, journey mapping, lead scoring. You will analyze audience data on optimizing digital campaign performance and efficiency to achieve Marketing goals. You will oversee digital platforms and tools including the credit union website, email marketing, mobile app reviews, video content, reputation management, and marketing automation.

What You'll Do:

• You'll oversee, coordinate, and assist in the daily activity of the Digital Engagement team(s) to include assignment of duties and special projects, monitoring workload and productivity, planning and prioritization, problem resolution, and develops recommendations for change or improvement.
• You'll be the administrator of Marketo or any Marketing Automation System, SiteImprove or any Software as a Service (SaaS), Sitefinity or any Content Management System (CMS), and any other member interactive digital tools/software and tactics, ensuring effective functionality in alignment to desired utilization.
• Develop and implement comprehensive digital engagement strategies including journey mapping and lead scoring across website and any SaaS, Marketing Automation Systems or other current digital or emerging platforms to drive audience growth and engagement in collaboration with VP of Digital, Advertising, and Operations.
• Maintain customer/member journey maps within Marketo and SiteImprove to track digital touchpoints on Nusenda website to optimize the member experience, identifying trends in data based off those interactions on the website.
• Maintain and optimize lead scoring model to effectively qualify new member prospects and help define, build, and implement nurture campaigns to improve conversion rates for current members.

What You'll Need: 

• Five to eight years of similar or related experience.
• Bachelor’s Degree in Marketing or similar field

Key Skills and Experience:

• Experience in customer journey engagement and mapping, optimizing digital experience, customer growth and acquisition nurture strategy, identifying and maintaining KPIs, and lead scoring.
• Experience in Marketo or similar Marketing Automation Solution, SEO tools, SaaS, Content Management System (CMS), Local Search, Reputation Marketing and Video Management

Nusenda Credit Union is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.