Marketing Coordinator - Nashville Superspeedway bei Speedway Motorsports, Inc.
Speedway Motorsports, Inc. · Lebanon, Vereinigte Staaten Von Amerika · Onsite
- Junior
- Optionales Büro in Lebanon
ABOUT THE ROLE:
The Marketing Coordinator plays a vital role in advancing Nashville Superspeedway’s brand visibility, fan engagement, and community connection. This position blends creativity, strategic execution, and operational excellence to deliver marketing efforts that Exceed Expectations.
The teammate in this role will apply, uphold, and continuously improve the Speedway Motorsports Marketing Playbooks within all areas of responsibility—ensuring consistency, efficiency, and innovation that reflect the Speedway Motorsports culture of Continuous Improvement.
This teammate will exemplify the GLOBE Mentality — Generously Lending Our Best Efforts
— by collaborating across teams, sharing best practices, and approaching every task with enthusiasm, accountability, and care for teammates and fans.
Primary Roles, Responsibilities, and Outcomes
Digital and Social Media Leadership
Role: Lead Nashville Superspeedway’s digital presence through compelling storytelling and data-driven engagement.
Responsibilities:
- Develop, schedule, and manage content across all social media platforms (paid and organic).
- Apply the Speedway Motorsports Digital Marketing Playbook to ensure consistent branding and messaging.
- Measure performance, analyze engagement data, and recommend Playbook refinements that improve outcomes.
- Produce and edit creative, multi-format content (video, graphic, written, photo) that amplifies fan connection.
- Stay current on emerging platforms, tools, and trends to enhance digital engagement and efficiency.
Expected Outcomes:
- Growth in digital audience engagement and fan conversion.
- Consistent application of Speedway Motorsports digital standards.
- Ongoing Playbook enhancements based on real-world data and insights.
Marketing, Promotions, and Community Engagement
Role: Support the Superspeedway’s marketing efforts to strengthen its brand presence and local impact.
Responsibilities:
- Assist with the planning and execution of integrated marketing campaigns, paid promotions, and community outreach efforts aligned with the Speedway Motorsports Marketing Playbook.
- Adapt Playbook strategies to local audiences and provide input to improve effectiveness.
- Represent Nashville Superspeedway at community events, festivals, and public engagements.
- Support Speedway Children’s Charities and other community initiatives that reflect the company’s Impact Community principle.
- Collaborate across internal departments to ensure unified and impactful storytelling.
Expected Outcomes:
- Strengthened community relationships and brand visibility.
- Measurable growth in event awareness and engagement.
- Documented contributions to refining marketing Playbook strategies and execution standards.
Website, App, and Outbound Messaging
Role: Manage and optimize digital communication channels to deliver clear, engaging, and consistent fan experiences.
Responsibilities:
- Maintain and update NashvilleSuperspeedway.com and the official mobile app following Speedway Motorsports’ Digital Experience Playbook.
- Create and manage targeted email and text campaigns that drive engagement and ticket sales.
- Analyze campaign metrics to identify improvement opportunities and inform Playbook updates.
- Ensure all communications maintain brand integrity, accessibility, and compliance standards.
Expected Outcomes:
- Higher engagement and conversion through digital outreach.
- Consistent, accurate, and on-brand digital communication.
- Implementation insights that contribute to continuous Playbook improvement.
Event and Cross-Functional Collaboration
Role: Support and execute marketing activations during major event weekends and collaborate across the Speedway Motorsports network.
Responsibilities:
- Lead or support social media and fan engagement efforts during live events.
- Execute event marketing deliverables consistent with the Speedway Motorsports Event and Marketing Playbooks.
- Gather event data, fan feedback, and operational insights to inform Playbook refinements and cross-property learning.
- Collaborate with other Speedway Marketing Coordinators and functional teams to share best practices and align on company standards.
Expected Outcomes:
- Exceptional, fan-focused event marketing execution.
- Documented lessons that contribute to Playbook evolution and event excellence.
- Demonstrated GLOBE Mentality through teamwork and knowledge sharing.
Skills, Attitudes, and Experience
Experience and Competencies
- Experience in marketing, communications, digital media, or event promotion.
- Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar applications.
- Strong written, visual, and verbal communication skills.
- Ability to create, manage, and analyze digital and social media campaigns.
- Strong organizational and project management abilities with attention to detail.
- Capable of thriving in a fast-paced environment and balancing multiple priorities.
- Willingness to work evenings, weekends, and event days as required.
Preferred Experience
- Background in sports, motorsports, or live event marketing.
- Familiarity with CRM, email, and text communication platforms.
- Experience in community engagement or nonprofit collaboration.
Cultural Alignment and Attitude
The ideal teammate will:
- Embody Speedway Motorsports’ Principles: Care for Teammates, Be Remarkable, Impact Community, and Continuously Improve.
- Demonstrate Drive to Succeed through initiative, creativity, and ownership.
- Uphold Sterling Character by operating with integrity and accountability.
- Approach every challenge with Genuine Enthusiasm for their work and team.
- Practice Compassionate Accountability in collaboration and communication.
- Live the maxim “We Work for the Fans,” ensuring that all marketing initiatives enhance the fan experience.
- Integrate and refine the Speedway Motorsports Playbooks in daily work to drive ongoing alignment and improvement.
Success in This Role Will Be Measured By
- Effective execution of Speedway Motorsports Playbooks across all marketing functions.
- Growth in fan engagement, attendance, and digital performance metrics.
- Demonstrated contributions to the continuous improvement of Playbook processes.
- Enhanced community presence and brand recognition.
- Alignment with Speedway Motorsports’ culture and mission to Exceed Expectations.
The above description denotes some of the specific characteristics which are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
Speedway Motorsports is an equal opportunity employer.
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