Paid Media Specialist bei Center for Vein Restoration
Center for Vein Restoration · Greenbelt, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in Greenbelt
Job Details
Description
We’re proud to be the nation’s leader in vein care, combining advanced outpatient vein treatment with compassion, trust, and a commitment to improving lives. And we know it's our people who make it possible.
Center for Vein Restoration (CVR) — the nation’s leader in vein care with over 120 clinic locations — is seeking a data-driven, innovative Paid Media Specialist to help scale and optimize our national performance marketing program.
This position manages and advances CVR’s established paid Facebook and Google programs, ensuring consistent lead generation, efficient attribution, and measurable ROI across all markets. The ideal candidate combines hands-on technical execution with strategic campaign development, leveraging data, creative insights, and AI tools to drive growth.
You’ll be at the intersection of performance media, analytics, and creative collaboration — continually refining how we reach, convert, and retain new patients.
Our Employees Enjoy:
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Fast paced, learning work environment
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Medical, dental & vision insurance available
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401k match program
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Tuition reimbursement
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PTO + 8 paid holidays
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Opportunity for continued growth & development
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Stable remote work environment
Key Responsibilities:
Paid Media Management
- Manage, execute and optimize paid campaigns across Facebook, Google, Instagram, and LinkedIn for more than 120 CVR clinic markets.
- Maintain and evolve our established Facebook program, with ongoing testing, audience refinement, and conversion improvements.
- Oversee campaign performance and implement real-time optimizations to maximize conversion rate, cost per lead (CPL), and booked-patient ROI.
- Ensure accurate conversion tracking and attribution through Meta Pixel, Google Tag Manager, and GA4, maintaining full-funnel visibility.
- Develop and execute geo-targeting strategies to align with regional goals and emerging market priorities.
- Execute eCommerce campaigns through paid channels for compression stockings.
- Collaborate closely with CVR’s creative team to identify asset needs, recommend new tests, and deliver campaign concepts informed by data insights.
Analytics, AI, and Optimization
- Leverage AI tools and automation platforms to improve targeting, bidding efficiency, audience segmentation, and campaign learning velocity.
- Analyze campaign performance to identify optimization opportunities, growth trends, and underperforming markets.
- Partner with analytics and web teams to optimize landing pages and conversion paths for performance.
- Conduct A/B and multivariate testing on creative, copy, and audience segments to refine performance across platforms.
- Communicate key learnings and insights through clear reporting dashboards and executive summaries.
Strategy and Development
- Translate campaign data into actionable business strategy and investment recommendations.
- Collaborate with regional and clinical teams to support localized marketing efforts through data-driven insights.
- Continuously evolve paid media best practices, ensuring CVR remains a leader in performance marketing innovation.
- Participate in broader campaign planning discussions, bringing new ideas around automation, personalization, and creative direction.
Qualifications
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in social media marketing, digital marketing, or related field
- Proven track record of developing and executing successful paid media strategies, particularly on Google, Facebook, Instagram, LinkedIn and YouTube.
- Strong analytical skills with experience in data analysis and reporting tools.
- Experience with media budget management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Experience using Craft, HubSpot, Shopify (e-commerce), and Adobe Creative Suite Preferred
Certifications:
- Facebook Blueprint Certification
- Google Ads and Analytics Certification
- AI or Data Analytics Certification (ChatGPT, Jasper, HubSpot, etc.)
Who we think will excel in this role:
- Creative thinker who can generate innovative ideas and translate them into effective advertising campaigns.
- Strategic thinker with a performance-driven mindset.
- Innovative, curious, and comfortable working with emerging technology.
- Highly analytical, yet creative and collaborative.
- Thrives in a team-oriented environment and values shared success.
- Able to adapt in a fast-paced organization with multiple stakeholders and evolving priorities.
