Director of Marketing Technology & Data Activation bei Opry Entertainment Group
Opry Entertainment Group · Nashville, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Nashville
As Senior Director of MarTech & Data Activation, you will build and operate the marketing technology (MarTech), customer data, and activation capability for Opry Entertainment Group (OEG). You will define the roadmap, architect the stack, and lead activation of audience data to drive personalized fan journeys, deepen engagement, and increase lifetime value. You will recommend and deliver a short- and long-term marketing data strategy across the business, ensuring rigorous, objective analyses that provide actionable insights to leadership to transform data into meaningful fan engagement and measurable business results. Position based in Nashville, TN. Reports to the Vice President of Customer Acquisition and Experience.
- Develop, implement, and own the marketing technology and data activation strategy and roadmap, including platform selection (CDP, CRM, marketing automation, personalization), segmentation, audience journeys, and measurement.
- Build a unified customer and fan data foundation by integrating data from ticketing, venues, streaming, mobile apps, CRM/loyalty, and digital exposures to enable audience activation.
- Enable cross-channel activation by building audience segments, mapping journeys, and coordinating campaigns across email, mobile/push, SMS, advertising, social, in-venue, and streaming.
- Direct marketing analytics by defining KPIs, designing statistically significant experiments, conducting attribution analysis, and delivering customer insights that drive business decisions.
- Champion data-driven insights to improve campaign and channel effectiveness, drive growth, and inform marketing strategy.
- Serve as marketing technology and analytics subject-matter expert. Promote capabilities, train teams, enable self-service tools, deliver insights to leadership, and establish standards and best practices.
- Lead internal team and vendor/agency partners responsible for technology and analytical operations, audience activation, and platform management through coaching, mentorship, and resource planning.
- Drive change management and cross-functional alignment with marketing, content, touring, venues, ticketing, sponsorships, and technology teams to translate business needs into technical requirements and roadmap priorities.
- Ensure data governance, privacy, identity resolution, and compliance are embedded in all initiatives.
- Stay current on emerging technologies, analytical trends, and capabilities across entertainment, live events, streaming, and fan engagement.
- Perform other duties as assigned.
