Clinical Marketing Liaison bei Maple Grove Senior Living LLC

Description

Job Title: Market Liaison

Department: Marketing / Administrative
Reports To: CEO/Administrator
FLSA Status: Exempt

Position Summary

The Market Liaison is responsible for building and maintaining relationships with hospitals, physician groups, case managers, and community referral sources to promote the facility’s long-term care and skilled nursing services. This role combines clinical expertise with marketing strategies to ensure appropriate patient referrals, smooth transitions of care, and increased census development while maintaining the highest standards of clinical integrity. The Market Liaison will also serve as a backup to the facility’s Admissions Coordinator, assuming responsibilities during absences or offering support as needed to ensure a seamless admissions process.

Key Responsibilities

• Develop,      maintain, and grow referral relationships with hospitals, physicians,      discharge planners, social workers, and community organizations.
• Assess      potential patients for appropriate clinical and rehabilitation needs prior      to admission, collaborating with facility clinical teams to ensure safe      transitions.
• Serve      as the primary liaison between referral sources and the facility,      providing timely communication and updates on patient admissions and      outcomes.
• Educate      referral sources and the community about the facility’s services,      specialized programs, and quality outcomes.
• Conduct      tours, presentations, and outreach events to promote services and      strengthen brand awareness.
• Track      and report referral activity, admission trends, and market conditions to      leadership.
• Collaborate      with the interdisciplinary team to ensure patient satisfaction and      continuity of care.
• Meet      or exceed census and occupancy goals established by facility leadership.
• Assist      facility Admissions Coordinator with the internal admissions process as      needed.

Qualifications

• Bachelor’s      degree in marketing, healthcare, or related fields preferred; equivalent      healthcare/marketing experience considered.
• Minimum      of 2 years’ experience in long-term care, skilled nursing, rehabilitation,      or healthcare marketing.
• Strong      knowledge of post-acute care, referral processes, and discharge planning.
• Excellent      interpersonal, communication, and presentation skills.
• Proven      ability to build and maintain professional relationships with healthcare      providers and community partners.
• Ability      to work independently, manage time effectively, and meet goals.
• Valid      driver’s license and reliable transportation required.

Physical & Work Requirements

• Ability      to travel frequently within the community, hospitals, and physician      offices.
• May      require evening or weekend work to attend networking events or accommodate      referral source schedules.
• Must      be able to walk, sit, and stand for extended periods.