Director, Device Marketing bei AT&T

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose: Lead the end-to-end development and execution of consumer insight-based, data-driven, and commercially oriented strategies and tactics to maximize profitability and market share for the Cricket business, leveraging the Device portfolio. Ensure the Cricket Device portfolio offers a competitive edge from both a feature and price perspective, and utilize it to drive customer preference among new prospects and the existing customer base.

Key Roles and Responsibilities: Responsibilities may include, but are not limited to the following:

Develop and Implement Pricing Strategies:

• Collaborate with the Strategic Pricing team to design and execute data-driven pricing strategies and policies to optimize volume, margin, and revenue goals, while adhering to strategic, financial, and administrative guidelines.

• Innovate new pricing models and capabilities to maintain a strong competitive position.

• Be an effective steward of securing subsidy investments from OEMs and deploying them to deliver strong returns.

Market and Competitive Analysis – Dealer, National Retail, and Digital Channels:

• Perform thorough market and competitive analyses to guide pricing decisions and provide actionable strategic insights.

• Create go-to-market strategies for Dealer, National Retail, and Digital channels based on comprehensive research and customer segmentation.

Performance Evaluation, Financial Analysis, and Revenue Analytics:

• Collaborate with the Strategic Pricing and Analytics team to leverage modeling and financial analysis in assessing the effectiveness of pricing strategies and recommending adjustments as needed.

• Monitor revenue, margin, and volume trends to ensure subsidy investments deliver compelling returns on investment.

Product Lifecycle Management:

• Manage all phases of the product lifecycle, from concept and development through launch and retirement, ensuring smooth transitions and ongoing product success.

• Oversee budgets, funding requests, and coordinate with design, supply chain, quality, and marketing teams.

Product Roadmaps:

• Develop and maintain robust product roadmaps, service guides, documentation, and analytic reports to ensure alignment with market needs and strategic objectives.

• Drive initiatives to grow revenue and improve margins.

OEM Relationship Management, Stakeholder Communication, Talent Management, and Collaboration:

• Lead relationships with key OEM partners.

• Effectively communicate pricing policies to stakeholders and prepare executive-level reports.

• Lead, mentor, and develop team members through onboarding, training, and performance evaluations.

• Collaborate across departments to align with business objectives and support sales and marketing efforts.

Job Contribution: Directs and executes strategies that support the company’s overarching mission. Oversees departmental programs, often taking a hands-on approach to designing and implementing key initiatives. Leads large teams, supervising both supervisors and career-level staff. Holds authority over hiring, performance management, promotions, and compensation decisions.

Supervisor: Yes

Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.

Our Director, Device Marketing earns between $155,400 - $233,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.