Field Marketing Specialist bei MCNAUGHTON MCKAY GROUP

Description

Field Marketing Specialist
The Field Marketing Specialist plays a crucial role in executing local marketing strategies and
building strong relationships with the local sales team, vendors, customers, and community to
grow our business in a specific region.
 

In this role, you will:
• Participate in sales and engineering meetings to stay informed about sales team goals and
objectives and how marketing can contribute.
• Collaborate with sales team to plan, organize and execute local events to engage with
suppliers and customers.
• Develop and manage local marketing campaigns to drive lead generation and sales
growth that align with sales goals.
     o Collaborate with suppliers and partners to create marketing campaigns that
        promote their products and services.
     o Assist with ordering promotional materials and merchandise to support marketing
        initiatives.
     o Maintain and update local marketing calendar to ensure timely execution of
        marketing activities in your region.
     o Take full ownership of local marketing campaigns, including checklist and detail
        management, approval submissions and message-on-hold updates.
     o Solicits routine feedback from sales team on leads generated and pushed to
        Salesforce.
• Coordinate AD Field Marketing Summit events and execute the high-level strategy
developed by the Vendor Relations team.
• Generate and present reports to sales team on the performance of local marketing
initiatives, helping to make data-driven decisions.
• Assist sales management in creating strategic presentations and materials for customer
meetings.
• Collaborate with the marketing operations team to update and improve website content,
ensuring it aligns with local marketing efforts.
• Collaborate with sales management to ensure all regional supplier co-op funds are
planned for and claimed.
• Work closely with the marketing operations team to create campaign assets in Salesforce
Marketing Cloud Account Engagement (Pardot) including forms, emails, etc.
• Other duties as assigned.

Knowledge, Skills, and Abilities to be successful include:
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in field marketing or other related marketing field.
• Strong project management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing software and tools (ex. Salesforce Marketing Cloud Account
Engagement (Pardot), Adobe Creative Cloud Suite, Microsoft 365)
• Self-motivated with the ability to work both independently and in a team.

EEO/AA/M/F/Vet/Disability Employer

Qualifications