Director of Demand Generation bei Fidelity Investments

Job Description:

Are you a growth-driven marketer with a passion for building demand generation engines from the ground up? Do you thrive in fast-paced, dynamic environments where experimentation, agility, and impact are key? If so, we’re looking for a strategic and hands-on leader to drive pipeline growth and customer acquisition for our private market business.

As Director of Demand Generation, you’ll be an individual contributor and strategic executor responsible for designing and executing full-funnel demand generation programs that fuel business growth. You’ll work cross-functionally with sales, product, and marketing teams to build scalable campaigns that attract, engage, and convert high-value prospects.

This is a unique opportunity to shape the marketing foundation of a growing startup, where your creativity, grit, and data-driven mindset will directly influence revenue and market traction.

• Own the demand generation strategy across all acquisition channels—digital, content, events, partnerships, and more.
• Build and optimize campaigns that drive qualified leads and accelerate pipeline velocity.
• Develop lead nurturing programs to move prospects through the funnel using email, content, and retargeting.
• Leverage data and insights to continuously test, learn, and improve campaign performance.
• Collaborate closely with sales to align on ICP, messaging, and lead handoff processes.
• Implement and manage marketing tech stack tools (e.g., Hubspot) to track and measure campaign success.
• Act as a startup builder—comfortable with ambiguity, resourcefulness, and wearing multiple hats.

The Expertise and Skills You Bring

• 5-7+ years of experience in demand generation, with a strong track record of driving growth in startup or SaaS environments.
• Proven success in building and scaling acquisition programs from scratch.
• Deep understanding of multi-channel marketing including paid media, SEO, email, events, and partnerships.
• Strong analytical skills and data fluency—you know how to turn insights into action.
• Hands-on experience with marketing automation and CRM platforms (Hubspot, Salesforce).
• Excellent communication and storytelling skills, with the ability to influence across teams.
• A builder’s mindset—you’re proactive, scrappy, and thrive in a fast-moving environment.
• Bachelor’s degree or equivalent experience in marketing, business, or related field.

Note: Fidelity is not providing immigration sponsorship for this position

The Team

Fidelity is a leader in the equity administration space. We enable builders and operators from start-ups to fortune 500 companies to seamlessly manage their equity and empower their workforce through Fidelity’s robust financial wellness offerings.

We have been a leader in servicing public companies for their equity administration needs for two decades have expanded our offering of first-class services/solutions to service private companies and the start-up ecosystem.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

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