Homeoffice Senior Director Marketing Member Experience 100% Remote bei Vori Health

Who We Are: 

Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life. 

The Senior Director of Marketing will lead an integrated marketing and engagement function that drives business growth, patient activation, and sustained clinical engagement. This role unites B2B strategy (employer and payer growth) and B2B2C engagement (member communications and behavioral program design) under one strategic umbrella — aligning brand, demand, and outcomes. 

This leader will combine data-driven marketing strategy, brand stewardship, and operational rigor to execute at scale through both internal resources and external vendors. This role will also oversee internal communications and serve as a communications partner to executive leadership, uniting internal and external brand and communications strategy. 

What You’ll Do:  

Essential Functions: 

1. Strategic Leadership 

• Develop and execute overarching integrated B2B and B2B2C marketing strategy aligned with enterprise objectives and revenue targets. 

• Partner closely with Operations, Sales, Product, Clinical, and Account Management to ensure marketing initiatives drive measurable business impact. 

• Build and present performance dashboards, insights, and recommendations to executive leadership. 

• Lead market research and competitive analysis to inform positioning, messaging, and go-to-market plans. 

• Translate behavioral and clinical insights into engagement programs that increase activation and adherence. 

• Collaborate with executive team on internal and external communications 

• Develop playbooks around core marketing functions 

• Scale and develop marketing strategy and team as Vori continues to scale 

2. Brand Strategy & Design Management 

• Develop and maintain a comprehensive brand strategy and unified messaging framework for both internal, partner and member/patient audiences. 

• Ensure brand consistency across all touchpoints from website and thought leadership to member communications and clinical engagement. 

• Oversee visual identity, design systems, and collateral development (digital + print). 

• Lead website strategy, including conversion optimization, and content management. 

• Drive brand evolution and rebranding initiatives as needed, ensuring market relevance and differentiation. 

3. Growth Marketing & Demand Generation 

• Design and optimize multi-channel demand generation programs (digital advertising, content marketing, email, webinars, events). 

• Manage marketing attribution, funnel analytics, and ROI measurement systems. 

• Lead content and thought leadership creation (white papers, case studies, webinars, etc.) to support both B2B sales and B2B2C engagement. 

4. Marketing Operations & Technology 

• Oversee the marketing technology stack (automation, analytics, CRM integrations). 

• Optimize processes for lead tracking, data hygiene, attribution, and campaign measurement. 

• Partner with Operations and IT to optimize system workflows and reporting. 

• Drive adoption of best practices, testing, and continuous optimization across channels. 

5. Third-Party Contractor & Agency Management 

• Identify, evaluate, and manage high value external partners  

• Coordinate cross-partner projects while maintaining brand and performance consistency. 

6. Team Leadership & People Management 

• Directly manage a small, high-performing team of specialists in B2B2C, member experience, design, digital, etc., . 

• Develop role playbooks and performance management  

• Foster a culture of experimentation, accountability, and excellence. 

• Manage and oversee external marketing partners and contractors to ensure high-quality deliverables, brand consistency, and alignment with strategic outcomes. 

Perform Other projects and duties as assigned 

Who You Are:  

• Required: 

• 10+ years of progressive marketing leadership, ideally across both B2B and B2C or B2B2C models. 

• Deep understanding of consumer engagement strategy and winning models, with emphasis on digital consumer engagement, digital health, or population health . 

• Proven experience leading marketing that directly impacts revenue and patient engagement. 

• Demonstrated success with digital campaigns, brand evolution, and patient/consumer engagement programs. 

• Strong analytical orientation with the ability to deploy data driven decision making 

• Demonstrated success in managing and optimizing a marketing budget, ensuring efficient allocation of resources and ROI-driven decision-making. 

• Exceptional cross-functional collaborator with operational discipline. 

• A hands-on and versatile strategic leader who thrives in fast-moving, mission-driven environments. Solution-oriented cultural ambassador who thrives in fast-paced growth environment 

• Work authorization/security clearance requirements:  

• Authorized or able to provide required documents to work in United States  

• Physical Requirements/Work Environment:  

• Remote work environment with some travel required for meetings as needed (~ 10%) 

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.  

• Specific vision abilities required by this job include close vision requirements due to computer work.  

Company Benefits 

At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance:  

• Competitive Salary: We offer competitive pay based on experience, skillset and the value you bring to the team.
• Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company.
• Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.
• Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.
• Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance.
• Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.
• Professional Development: We encourage continuous learning and growth with access to training resources and Professional Development stipend for further education.
• Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family.
• Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.  

We’re committed to creating a workplace where you can grow, succeed, and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!  

EEO Statement:  

Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.